Mobile order and pay adoption took off this year

Mobile order and pay - businessman using smartphone

A new analysis showed that consumers are increasingly using this opportunity to purchase in advance. The results of a new analysis showed that consumers are adopting mobile order and pay at an increasing rate. The data clearly showed that some forms of retail have become quite successful in its implementation. The research was conducted based on data from the Mercator Advisory Group. That firm published their findings in their report called “Mobile Payments: Making a Comeback.” The report looked at the adoption of mobile order and pay trends as a…

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Holiday smartphone shopping approaches ubiquity this year

Holiday smartphone shopping - woman using mobile device

Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…

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Mobile commerce gains leap ahead to record 80 percent adoption rate

mobile commerce gains - woman using mobile phone

New Ipsos data shows that 4 out of 5 people around the world use smartphones in order to shop. Consumers are now shopping on their smartphones, leading to mobile commerce gains the world has never seen before, revealed a study conducted by Ipsos and commissioned by PayPal. At the same time that consumers are shopping on these devices, they remain concerned about security. The poll involved the participation of 22,000 consumers around the world. It examined mobile commerce gains across all age groups. This research found that 80 percent of…

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Mobile shopping study reveals phone use in store can negatively impact buying behaviors

mobile shopping study - man and woman using mobile phone

Texting while shopping in-store could increase the likelihood of making unplanned purchases. A recent mobile shopping study has revealed that using a mobile phone in-store for purposes unrelated to shopping may impact buying behaviors. Sending text messages, making phone calls, checking emails, listening to music, etc. could lead to shoppers making unplanned purchases and forgetting the items they had intended to purchase. Phone use unrelated to shopping negatively affects shopping behavior. The researchers at Fairfield University, US, investigated how in-store shoppers were affected from using their phones for tasks other…

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UK mobile commerce expected to grow by leaps and bounds in 2019

UK mobile commerce - Woman with mobile phone

British smartphone shoppers to spend £10 billion more in 2019 compared to 2018. A new report from uSwitch, a leading UK comparison and switching service, reveals that UK mobile commerce and tablet commerce is expected to break records this year. In 2019, it has been forecasted that £25 billion ($32.9 billion) will be spent by British mobile shoppers, which is £10 billion (over $13.1 billion) more compared to the country’s m-commerce figures in 2018. Thirty million Brits are expected to use their phones to shop this year. If uSwitch’s projections…

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