New Ipsos data shows that 4 out of 5 people around the world use smartphones in order to shop. Consumers are now shopping on their smartphones, leading to mobile commerce gains the world has never seen before, revealed a study conducted by Ipsos and commissioned by PayPal. At the same time that consumers are shopping on these devices, they remain concerned about security. The poll involved the participation of 22,000 consumers around the world. It examined mobile commerce gains across all age groups. This research found that 80 percent of…
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Mobile shopping study reveals phone use in store can negatively impact buying behaviors
Texting while shopping in-store could increase the likelihood of making unplanned purchases. A recent mobile shopping study has revealed that using a mobile phone in-store for purposes unrelated to shopping may impact buying behaviors. Sending text messages, making phone calls, checking emails, listening to music, etc. could lead to shoppers making unplanned purchases and forgetting the items they had intended to purchase. Phone use unrelated to shopping negatively affects shopping behavior. The researchers at Fairfield University, US, investigated how in-store shoppers were affected from using their phones for tasks other…
Read MoreUK mobile commerce expected to grow by leaps and bounds in 2019
British smartphone shoppers to spend £10 billion more in 2019 compared to 2018. A new report from uSwitch, a leading UK comparison and switching service, reveals that UK mobile commerce and tablet commerce is expected to break records this year. In 2019, it has been forecasted that £25 billion ($32.9 billion) will be spent by British mobile shoppers, which is £10 billion (over $13.1 billion) more compared to the country’s m-commerce figures in 2018. Thirty million Brits are expected to use their phones to shop this year. If uSwitch’s projections…
Read MoreMobile shopping apps comprise over half of European e-commerce
A new Criteo report revealed that retailers in Europe are greatly benefiting from dedicated applications. Criteo has released its Q4 Global Commerce Report which showed that mobile shopping apps are leading to significant successes in Europe. European retailers with dedicated applications are seeing widespread sales. Retailers have found that making mobile a priority is no longer an option but is quite the necessity. The report revealed that retailers that placed a priority both on mobile shopping apps and the mobile web, their performance gains are significant. The retailers with a…
Read MoreValentine’s Day mobile sales rose 9 percent this year
The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…
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