Mobile technology adoption pushes in-store sales down among unprepared retailers

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Experts are cautioning retailers that if they want to remain open, mobile features are not optional. This last holiday shopping season saw a decline in in-store shopping that many are blaming on mobile technology adoption. In fact, the spending in retail businesses during that season it its slowest since 2012 in many markets such as in the United Kingdom. That said, while some retailers suffered, others found that they were using smartphones to bring customers in. Mobile technology adoption has presented a considerable challenge to the entire retail industry. That…

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In-app mobile commerce jumped over 12 percent on Christmas Day

tablet smartphone in-app mobile commerce

December 25 saw a considerable hike in purchases made from within mobile apps. Consumers around the globe were turning to their device screens on Christmas day, sending in-app mobile commerce figures skywards. That day, they bought 12.3 percent more on purchases made in-app, on subscriptions and on premium apps. These figures were presented by Sensor Tower Store Intelligence, a marketing intelligence provider. This in-app mobile commerce data was based on sales from both the Google Play store and the Apple App Store. Together, they brought in $196 million in sales…

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Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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In app transactions see 64 percent growth rate this year

In App Transactions shopping amazon

Purchases through mobile applications continued to see a significant rise in traction throughout 2017. It doesn’t come as much of a shock to know that in app transactions are making considerable gains, but the rate at which that growth is occurring is raising eyebrows. The holiday shopping season has been particularly effective in spiking m-commerce use. Over one in three American purchases over the Thanksgiving weekend occurred over mobile devices. In app transactions are playing a rapidly increasing role in driving mobile commerce growth in the United States as well…

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Holiday m-commerce, voice and e-commerce will lead the way this year

Holiday m-commerce shopping present

This year, technology will be playing a more important role than ever in the traditionally busiest shopping season. A new survey conducted by AlixPartners showed holiday m-commerce combined with e-commerce and voice will be vitally important to shoppers and retailers during the busiest shopping season of the year. Almost 3 out of every 4 survey respondents said they would be doing most of their holiday shopping in-store. The holiday m-commerce survey involved the participation of over 1,000 customers across the United States. AlixPartners, a global business advisory firm, conducted the…

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