QR Code Press

Next generation of QR codes may be coming

10/31/201310/30/2013 Jennifer Goula

Visually appealing QR codes may be on their way A new generation of QR codes may be dawning thanks to researchers from the United Kingdom’s University of Nottingham. The researchers have developed what they call “Aestheticodes,” which are QR codes that are designed to be more visually appealing. QR codes have become a staple of marketing and many companies use the codes to interact with mobile consumers. The black and white blocky patterns of the codes have been criticized by consumers in the past, however, with many people claiming that…

Chinese restaurants embrace QR codes

10/16/201310/14/2013 Stephen Vagus

Restaurants use QR codes to spread information QR codes are often used for marketing purposes, but the codes can also be powerful information distribution tools. The codes are easy to produce and can typically be created for free through a wide variety of online resources. This makes QR codes quite attractive for organizations looking to engage consumers, especially those that have become reliant on their mobile devices. In China, the codes are beginning to gain more attention when it comes to information distribution. Food safety information made accessible through use…

Visualead wins more funding for its visual QR codes

09/27/201304/11/2014 Stephanie Beck

Company specializing in visual QR codes raises $1.6 million Visualead, pioneer of visual QR codes, has announced that it has raised $1.6 million in Series A funding, led by Kaedan Capital and Entree Capital. The company specializes in producing visual QR codes, which incorporate a picture into the basic structure of quick response codes. Typically, altering the blocky patterns of conventional QR codes leaves them unresponsive. Visualead has, however, found a way to make these codes more visually appealing without sacrificing their functionality. QR codes are becoming more appealing The…

QR codes stump webmasters with GoogleBot readability

09/26/201309/23/2013 Sam Lambert

A recent Webmaster Help thread on Google has drawn attention to this fascinating question. Recently on the Google Webmaster Help thread, an interesting question has been raised about the use of QR codes and whether or not they are actually being red by GoogleBot. If these barcodes are being scanned through the search engine giant’s algorithms, it could be a game changer. If Google is using QR codes in order to be able to discover new, interesting, engaging, and relevant pages and content, it could mean that these already popular…

QR codes targeted by NSW for infringement notices

09/25/201309/23/2013 Julie Campbell

The barcodes may be used in the future as an element that is included on penalty notifications. The New South Wales State Debt Recovery Office (NSW SDRO), the debt recovery office in the Australian State, is considering the implementation of QR codes on infringement notices that it issues, as the office works to provide customers with improved options for the creation of their penalty notifications. At the moment, the SDRO is on the market for a contractor that will be prepared to assist its customers. The contractor being sought will…