QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…
Read MoreTag: qr code promos
New wristbands with personalized QR codes
WristbandConnection.com, a company widely known for their line of products that help promote a number of issues ranging from the social and medical realms, have announced the upcoming launch of their new high-tech wristbands that make use of mobile technology. The QR Coded Silicone Wristband, otherwise known as QR Code Bands, is the company’s first attempt to use barcode technology as a way to interact with their customers. The wristbands feature a rather prominent QR code which customers can configure through the company’s website. The codes can be linked to…
Read MoreIs there green in Dole’s new QR plug for salad promo
A joint effort from the Price Chopper market chain and Dole Food Co., is encouraging users of mobile devices to eat more salad. Last year, Dole planned a mail campaign that was tailored to engage both active and lapsed members of its loyalty program. The same time Dole was prepping their campaign, Price Chopper was approached with the idea of using QR codes with its own marketing campaigns. The two began working together and, in November, Price Chopper sent more than 40,000 postcards, each attributed with QR codes, on Dole’s…
Read More