The barcodes were used at a massive event to enter into a contest where the consoles were up for grabs. QR codes took a fun and unexpected center role at the recent PAX Prime 2013, where Mountain Dew and Doritos used the smartphone friendly barcodes to give the attendees the opportunity to win one of thousands of free Xbox One console systems that were being given away for free. The latest in Microsoft’s all-in-one entertainment and gaming systems was a big draw for the brands and their customers. The event…
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QR codes encourage more recycling
The Whangarei District Council in New Zealand is using mobile and prizes to boost their programs. A new promotion from the Whangarei District Council in New Zealand is taking a mobile friendly approach to promoting the use of its recycling program by using QR codes to give people the chance to win prizes when they recycle properly. The six week program will run until December 3, to draw attention to the new permanent bins. The permanent recycling bins will be located on the city streets, as well as one at…
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London recyclers will find barcodes on bins inside and outside some Tube stations A new promotion in central London to encourage recycling is using QR codes to provide commuters with gift vouchers for theaters in the West End, and shop on High Street. The strategy is designed to give smartphone using recyclers the chance to obtain these vouchers by scanning the barcodes that are affixed to the various bins in and around several transit stations. There will be 600 bins featuring QR codes in Westminster and Camden. The hope is…
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