QR Code Press

Mercedes-Benz prepares to launch interactive contest to mark their 125th birthday

08/25/201108/25/2011 John Montgallo

This year marks the 125th birthday of Mercedes-Benz. Through the year, the famed automaker has developed some of the most prized vehicles in the world and has built up an almost immaculate reputation. Known for their extravagance and penchant for showing off their latest development, Mercedes-Benz will be celebrating the occasion with an interactive event. The event is called Mercedes-Benz 125! and is a race that challenges participants to find as many QR codes as they can. The race will take place in Singapore, were 5 Mercedes-Benz vehicles have been…

Doctor Who hosts a QR code scavenger hunt at this year’s Comic-Con in San Diego

07/14/2011 Sam Lambert

This year’s Comic-Con in San Diego, California, is shaping up to be a spectacular event. Comic-Con is a gathering of all that is fantasy and science fiction. Everything from Transformers to Batman is represented at the convention. This year, the BBC will be attending the event, bringing with them the entire cast of Doctor Who, the acclaimed British science fiction show. The BBC will also be holding a contest which all attendees of the event are free to participate in. Dubbed “Doctor Who’s Clues QR Scavenger Hunt,” the contest seeks…

The world’s first interactive music video

06/11/2011 Sam Lambert

Marketers all over the wolrd have been focusing on tapping into the growing mobile consumer base. As mobile devices come to establish a new standard for customer experience, marketers have been incorporating new ways to provide dynamic content. Typically, the attention of mobile users is seized by QR codes. The codes have played a pivatol role in the emergence of the mobile marketing industry. There are those that have been slow to incorporate QR codes, however, as they have long been considered a marketing medium limited to print material. The…

Media company creates a winning mobile campaign

05/28/201105/22/2011 Jennifer Goula

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

California tour releases their social media campaign for millions of fans

05/17/2011 Stephen Vagus

Last week was the beginning of the Amgen Tour of California, a annual cycling stage race. To mark the occasion, Lance Armstrong, along with Team RadioShack, launched their social media promotion initiatives that will give fans a chance to interact with the race. One is a mobile website where fans can get real time information on the status of racers as well as see messages from coaches and celebrities commentating the race. The other is a scavenger hunt powered by QR codes. While Armstrong will not be participating in the…