QR Code Press

QR codes may alter the face of home sales

11/21/201311/18/2013 Julie Campbell

Real estate could considerably change through the use of these easy to scan barcodes. The smartphone friendly two dimensional barcodes known as QR codes are making their way into a rapidly growing number of spaces, and they have been establishing quite a presence for themselves in the area of real estate. These barcodes are providing home sellers an easy way to provide buyers with more information. Though the amount of information that can be posted on a “for sale” sign is very limited, real estate agents have been doing their…

QR codes out and scannable images are in at Louis Vuitton

11/18/201311/16/2013 Julie Campbell

The luxury designer brand has changed their advertising to take out the visually unappealing barcodes. Despite the fact that Louis Vuitton has taken QR codes out of its print advertising, it is still maintaining the scannability of its ads by making it possible for smartphone and tablet users to scan the entire image instead of just a little barcode. The design house feels that the look of the barcodes was not an appealing part of their advertising. Though the QR codes do provide the opportunity for consumers to be able…

QR codes in the form of coupons bring real-time info from the TV screen

10/11/201310/08/2013 Julie Campbell

QR Codes Television smart TV mobile payments

Fujitsu has demoed a new application that shows some new potential for multi-screen marketing. The Fujitsu company demonstrated a new use for QR codes at CREATEC JAPAN 2013, where they showed that smartphone and tablet users can receive real-time coupons and embedded information from their favorite television programs. The technology uses these barcodes to allow information to be embedded into video that is streaming live. These QR codes can also embed information into regular TV and smart devices, in addition to recorded video. The surprising part of the demonstration was…

QR codes turn button tags into mobile marketing opportunities

09/27/201309/24/2013 Jennifer Goula

The technique gives brands a way to instantly share their URLs within both a retail and social setting. Button tags that can be clipped on and worn are among the latest ways that QR codes are being used in both social and retail settings in order to be able to spread the words and share URLs of brands, companies, and products. These wearable forms of mobile marketing are also growing in popularity within business meetings. The reason is that they are making it much faster and easier for individuals to…

QR codes allow QSR to provide truly fast food

08/02/201307/30/2013 Jorge Gonzalez

The appetite of these restaurants for quick response barcodes is proving to be a growing one. If there’s one thing that the top quick service restaurants (QSRs) have in common other than fast food, it appears to be the use of QR codes for a number of purposes ranging from mobile commerce and payments to marketing. Despite the fact that there are even newer technologies than the barcodes, they still have their appeal. Giants including McDonald’s, Wendy’s, and Taco Bell are all using QR codes to help them in one…