Most retailers say omnichannel commerce is vital to success but few have mastered it

omnichannel commerce mobile shopping habits desktop

A new report suggests that despite the fact that selling over several channels is seen as critical, companies aren’t there yet. A new Brightpearl report suggests that while 87 percent of retailers agree that an omnichannel commerce approach to marketing and selling is critical to their business, only 8 percent have managed to master this method. The report suggests a sizeable gap between the importance of omnichannel and current retail execution. The report was the result of a data analysis conducted by Blackpearl, a firm providing retail management systems for…

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Mobile and tablet commerce are used most commonly by Millennials for buying insurance

Young woman choosing tablet commerce

At the same time, the most popular way for consumers, in general, to purchase policies is over laptops and desktops. According to the results of a recent study published by Finaccord, consumers in the Millennial generation have a greater likelihood of using smartphone or tablet commerce to buy insurance policies than any other age group. The firm behind the study specializes in market research, publishing and consulting for financial and insurance services. The study was conducted on participants in the U.K. and found that Millennials were more likely than older…

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