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Social media marketing is taking off in mobile

01/16/201304/13/2014 Jesse Collins

Marketers are now turning their focus toward smartphones and tablets. Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing. There are currently more smartphone owners than ever before and marketers have not failed to notice. This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are…

Mcommerce website launched by Gaiam

12/20/2012 Jennifer Goula

This complements the unveiling of the health and wellness company’s new ecommerce site. Leading brand in health and wellness, fitness accessories and lifestyle media, Gaiam, has announced that it has just launched its brand new mcommerce website at the same time as its standard online commerce site on Demandware, which is an on-demand ecommerce company. Both sites have been launched using that company’s commerce platform. Gaiam is hoping that this move in mcommerce will help it to gain a larger degree of merchandising and marketing control. It is also seeking…

Social media marketing engages retail consumers

12/18/2012 Jorge Gonzalez

Facebook, Twitter, Pinterest, YouTube, and other networks are vital to companies. All things considered, social media marketing has not been around all that long, particularly in terms of mobile commerce, but this channel is like a child that had to grow up very fast, as it has become one of the most important ways to communicate with – and understand – consumers. This has become a very useful way to implement promotions and spread the world through ads. While the direct conversion of customers through social media marketing has not…

Research indicates that mobile marketing is the direction of the future

06/26/201206/26/2012 Jorge Gonzalez

A poll by AT&T has proven that social media marketing will be vital in this effort. AT&T has just released the findings from a study that has shown that social and mobile marketing are the next big thing. Though word of mouth may still be king, but technology is experiencing massive growth. Among the small businesses that took part in the survey, almost 60 percent stated that they intend to spend more on their marketing online in 2012 than they did last year. This is especially true in the location…

The impact of mobile social media on commerce

06/26/2012 Jennifer Goula

Though site visits are increasing, the number of conversions are falling. Branding Brand is an m-commerce platform company that powers many of the top brands and therefore has access to a tremendous amount of mobile social media efficacy and commerce data, such as conversion rates. It has discovered some interesting and surprising trends regarding marketing over this channel. Among the companies powered by Branding Brand’s platform are American Eagle Outfitters, GNC, Ralph Lauren, Anthropologie, Sephora, Timberland, West Marine, TigerDirect, Crate & Barrel, Dick’s Sporting Goods, and Steve Madden. The commerce…