QR codes are serving more purposes than ever from talking comics to payments and prizes

QR Code Marketing

QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will be missing out on an important opportunity. Simply Tap-using retailers have been seeing improved…

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Juniper Research estimates $74 billion in NFC transactions by 2015

NFC Technology

The results of a recently released Juniper Research study have predicted that near field communication (NFC) will have been used for $74 billion in transactions by the year 2015. This technology is growing in its use for in-store purchases, as well as for buying transit and other forms of tickets. It is becoming an increasingly popular way to use a smartphone as a credit card or paper ticket alternative. The Mobile Commerce Markets report also indicated that the fast smartphone adoption for applications relating to commerce has not in any…

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Siri and Seconds work together to allow consumers to use voice to interact and transact with merchants

iphone Siri

Siri, the Apple personal assistant that works in the latest iPhone device, can now work with Seconds to allow consumers to experience a direct interaction with merchants, including the transaction process, through the use of the mobile web. When consumers set up their Seconds accounts with their payment information, their mobile phones not only become transactional devices, but when those smartphones also have Siri, Seconds can be used over voice. Individuals are able to use Seconds to send a quick message that is followed up by a transaction through text…

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Industry giants join effort to accept credit card payments through mobile phones

Google Mobile Commerce News

Industry giants and market leaders are now reporting by the dozen that they are quietly working together to come up with a system for mobile payments that will allow consumers to use their mobile devices to pay for purchases with their accounts. Among the retailers were Target and Walmart, which have kept their mobile payment pursuits quite discreet, but that have been heading toward the traditional strategy to cut out as many middle-men as possible, as it may position them to compete against a number of mobile wallet platforms that…

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