Tag: mobile marketing technique

Augmented reality ads attack Vienna with a zombie invasion

Julie Campbell
the walking dead zombies augmented reality marketing

A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a “Scary Shelter” in a frightening experimental mobile marketing campaign. Sky Austria, a television network, and Gewista, an…

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What do your customers expect from your mobile marketing campaigns?

John Montgallo
Mobile Campaign

Smartphone customers are already building expectations, but are you meeting them? As smartphones rapidly increase their market share among mobile device users, campaigns that target cell phones with those capabilities are becoming more common. As a new channel, however, it isn’t always obvious. Moreover, brands need to recognize that optimizing their websites isn’t the full extent of the process. However, as something new, they aren’t always sure what other steps to take. What do consumers want from their mobile marketing campaigns? Unfortunately, they’re not exactly sure, themselves. Though they know…

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Mobile marketing award won by IMImobile and British Gas

Jorge Gonzalez
m-commerce award

The acknowledgement was given for the best mobile CRM/Enterprise message campaign. It has just been announced that IMImobile, one of the leading providers of specialized smartphone and tablet data platforms and services to enterprises and telecom operators worldwide, is the recipient of one of the top Effective Mobile Marketing Awards. These coveted awards are a celebration of the best advertising and promotion campaigns and solutions. They acknowledge the best solutions and campaigns, worldwide, that are designed for mobile marketing implementation. This Most Effective CRM/Enterprise Messaging Campaign award was handed to…

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Research by Nellymoser shows 1 in 14 stores are using QR codes this holiday season

Julie Campbell
QR code

According to the results of a recent retail study performed by Nellymoser, Inc., a mobile marketing and technology company based in Massachusetts, 7.2 percent of mall retailers are using QR codes as a part of a larger mobile marketing campaign during the 2011 holiday shopping season. The research indicated that the majority of the retailers who are using QR codes are those geared toward teens and young adults for fashion, mobile electronics, and beauty products. More notable brands include AT&T, Verizon, T-Mobile, Best Buy, American Eagle, BCBG Max Azria, Forever…

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