QR Code Press

Mobile marketing relatively misunderstood among many companies

02/26/201302/25/2013 Stephen Vagus

Study targets the world of mobile marketing Aquent, a leading staffing organization dedicated to marketing, has released a new study that focuses on mobile marketing. The study was commissioned by Forrester Research and provides some insight on how companies all over the world view mobile marketing and the prospective benefits it offers. Many businesses have taken note of the rising number of smart phone and tablet users around the world. As these consumers become more prolific, companies are feeling the need to engage these people through their mobile devices, thus…

Mobile marketing emails generate online purchases

02/23/201302/21/2013 Jorge Gonzalez

Optimized ads sent to a consumer’s inbox are generating some of the largest mcommerce spending. The results of new research have now been released, which have revealed that smartphone users in the United States and the United Kingdom are becoming increasingly confident about following mobile marketing in order to make purchases that are more expensive using those devices. This Intela research showed that consumers are much more willing to spend and make larger mcommerce purchases. The report, which coined the phrase the “iTunes effect”, has shown that people are becoming…

Research indicates that mobile marketing is the direction of the future

06/26/201206/26/2012 Jorge Gonzalez

A poll by AT&T has proven that social media marketing will be vital in this effort. AT&T has just released the findings from a study that has shown that social and mobile marketing are the next big thing. Though word of mouth may still be king, but technology is experiencing massive growth. Among the small businesses that took part in the survey, almost 60 percent stated that they intend to spend more on their marketing online in 2012 than they did last year. This is especially true in the location…

QR code longevity seen in HarperCollins mobile marketing campaign

06/21/201206/21/2012 Jennifer Goula

L.A. Candy campaign subject of Link.me study Three years ago, publisher HarperCollins launched a QR code marketing campaign for the book L.A. Candy by Lauren Conrad. The book featured a QR code on the inner jacket of its cover. When scanned, the code would resolve to a mobile site run by the Link.me platform. Link.me is a mobile platform designed for the publishing industry, allowing companies like HarperCollins to develop mobile marketing campaigns through the use of QR codes and other such technologies. Link.me has been tracking the progress of…

Study shows mobile marketing more effective than traditional techniques

06/14/201206/14/2012 Sam Lambert

Research indicates that smartphones and tablets have a 20 percent larger portion of overall budgets. According to the findings of recent research, companies of all sizes are now discovering that mobile marketing is a vital element of their complete programs and that they are bringing greater returns on investment than their traditional methods. A leading provider of these services, SoundBite Communications, Inc., commissioned Luth Research to examine the various issues and trends in this field and to make projections regarding some of its future directions. The research involved a survey…