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Marketing with mobile for small and medium businesses in 2012

12/31/201112/31/2011 Sam Lambert

As 2011 comes to its end, marketers are looking into the next year to help to predict how mobile marketing for small and medium businesses (SMBs) will look. The dominant belief is that 2012 will be filled with many different mobile marketing opportunities, including many that have not yet been considered. This year’s figures are already showing that SMBs are largely taking on mobile. In fact, a study by BIA/Kelsey, called “Local Commerce Monitor” showed that 87 percent of businesses of that size are already spending almost a quarter (24…

Mobile marketing jobs are growing and paying more

12/24/2011 Sam Lambert

New research is indicating that tech professionals who specialize in m-commerce products for smartphones and tablets are not only increasing in numbers, but they are also paying a great deal more than their counterparts who are performing the same tasks but for the e-commerce marketplace. Data from research by ReThink Recruitment, a business & technology staffing company, has shown that the average salary for an IT employee who creates commerce tools for mobile devices is 20 percent more than that of workers who work in the e-commerce sector. The survey’s…

In store scan-and-scram shopper management strategies

12/18/2011 Jesse Collins

Mobile is now making a solid place for itself, and retailers need to make sure that their strategies are prepared for this new kind of shopper that will use the device to gain information, who are prepared to leave a store after scanning a product’s barcode in order to find better prices online, and who will shop from the comfort of their own home without even heading out to a store’s physical location. Some of the suggestions that have been made for these retailers to make sure that they are…

Mobile Marketer gives Hipcricket top service provider title

12/16/2011 Sam Lambert

Mobile Marketer, one of the top news organizations in mobile media, marketing, and commerce, has honored Hipcricket – a company from Augme Technologies, Inc., by naming it the 2011 “Mobile Service Provider of the Year.” Every year, the Mobile Marketer publication hands out its annual awards to organizations that have shown “outstanding work that moved the mobile needle for brands and marketers.” Also recognized by the publication this year, was a client of Hipcricket, Macy’s. It was named the “Mobile Marketer of the Year” for 2011. Mobile Marketer applauded Hipcricket…

Layered Innovations launches its next platform

12/04/201112/04/2011 Jennifer Goula

Layered Innovations has announced the launch of its latest platform version. It is designed to provide clients with the ability to create and manage their mobile campaigns, themselves, as well as to measure the success of those campaigns and report on it. This new ability enhances the current controls on their platform, which include management of professional commerce, monitoring of client experience, and compliance with social media. Layered Innovations chief concept officer, Dusty Davidson explained the new elements of the platform by saying that the firm’s clients have been making…