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Mobile commerce performance at American Eagle Outfitters improves

04/15/201304/13/2013 L. Green

An important milestone has now been reached by the clothing retailer’s smartphone strategy. The teen fashion retailer has just made it into the top ten list of the Keynote Mobile Commerce Performance Index for the first time since it has established its smartphone friendly campaigns and site. The chain’s homepage was recorded to have an average load time of 11.23 seconds. This, according to the tests that were performed by Keynote for its mobile commerce index on the week that ended on April 7. This reduced load time for the…

Mobile commerce performance at Dick’s Sporting Goods improves

04/08/201304/06/2013 Jorge Gonzalez

The retailer slashed 8 pages from its smartphone friendly site and reduced its load time by a second. According to the latest weekly report from Keynote Systems, Dick’s Sporting Goods has made some important mobile commerce website improvements that have considerably helped its performance. The Keynote report said that the retailer has made a number of reductions and is headed in the right direction. For the week of the report, the mobile commerce website was able to bring its page load time down to 12.13 seconds, said Keynote. This was…

M-commerce at Barnes & Noble holds strong for four solid months

03/22/201303/21/2013 John Montgallo

The company has shown an exemplary performance on the Keynote index. According to Keynote Systems, Barnes & Noble has shown an exceptionally strong performance over the last four months, and its success has continued into the most recent week of the m-commerce index. The retailer’s mobile website had an average load time of 4.76 seconds in the most recent week. The latest Mobile Commerce Performance Index from Keynote was for the week that ended on March 17. It showed that Barnes & Noble had made it to the very top…

M-commerce at Sears held back by Presidents Day banner

02/26/201302/25/2013 John Montgallo

Sears mobile commerce website performance

Keynote Systems identified a slowing on the mobile optimized site due to the holiday ad. The sears m-commerce website added an add to its home page in order to advertise a Presidents Day sale, but according to Keynote, it only managed to decrease the site’s performance by adding a full second to the load time. When Sears changed its design, the company’s performance dropped considerably in the ranks. According to data from the Keynote Mobile Commerce Performance Index for the week that finished on February 17, Sears managed to do…

Mobile commerce index performance at Barnes & Noble tops the rest

02/16/201302/14/2013 Stephanie Beck

However, the same ranking system showed that Sears is struggling where the bookstore excelled. Among all of the 30 retailers that are ranked on the Keynote Mobile Commerce Performance Index, it was Barnes & Noble that led the rest, during the week that ended on February 10. The website of the retailer had an average load time that was a super fast 4.80 seconds. Furthermore, the smartphone friendly website was not only able to load quickly, but it did so successfully 99.78 percent of the time. This, according to the…