AT&T provides small and medium companies with mobile multimedia marketing solution

AT&T mobile security technology news

AT&T is offering small and medium businesses a new Messaging Toolkit, which allows them to offer their customers real-time special offers, promotions, and product updates that can help them to bring their companies to the next level. The toolkit gives these companies the opportunity to take advantage of multimedia mobile marketing solutions in a do-it-yourself format which can be accessed from a web-based cloud platform that is simple for them to use. The Messaging Toolkit by AT&T has everything that a small or medium size business needs to implement a…

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Google Wallet is officially launched for NFC mobile payments on the Nexus S

Mobile Payments

Google has officially announced the launch of its mobile contactless payment program based on near field communications (NFC) technology, which allows consumers to buy products and services by tapping their smartphones at any of the over 300,000 merchant terminals that are able to accept MasterCard PayPass transactions. So far, the technology is available only through the Sprint Nextel Nexus S smartphone, which runs on version 2.3.4 of the Android operating system, and contains an NFC chip. Moreover, the service is starting by only allowing either Citi MasterCards that have been…

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The bar has been raised for comparison shopping with m-commerce

Augmented Reality shopping mobile commerce

According to an LEK Consulting study, mobile commerce is rapidly sweeping its way across the United States, with 80 percent of smartphone users having stated that they have already used their mobile devices to assist in making a choice regarding a purchase within the last year, and two-thirds have actually bought something through their device. Furthermore, an ever-increasing number of mobile shopping apps are providing consumers on the go with new and improved methods of performing price comparisons across various channels and stores. This is encouraging customers to discover the…

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T-Mobile unveils m-commerce Direct Carrier Billing solution

T-Mobile mobile network carrier Technology News

T-Mobile USA has announced the introduction of Direct Carrier Billing, which provides its subscribers with a new mobile commerce solution that lets them buy digital products and services using their web enabled mobile devices such as PCs and netbooks, but also smartphones and tablets. Direct Carrier Billing was originally meant to leverage partner billing services from Boku, Zong, BilltoMobile, Payfone, and OpenMarket, and it allows customers to make purchases of digital products such as games, music, videos, or social networking credits so that they never need to enter their credit…

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Proper use of QR Code marketing can be the “WOW” factor your business needs

QR Code

It is predicted that by the end of 2011, smartphones will have made up at least half of the mobile market. Though this does mean that using QR codes offers businesses a significant opportunity to reach new and current customers, very few of them are properly executing their plans. Businesses and mobile marketers are rapidly adopting this technology, incorporating QR codes into their mobile marketing mix. Those that are successful have also identified that the codes are not the point in themselves, but are only the means by which a…

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