QR Code Press

Mobibucks takes step toward cash-free future

07/11/201107/11/2011 Jennifer Goula

Mobibucks, a company based in Louisville, Kentucky, has announced that it believes that its technology will play an important role in the upcoming trend toward cashless payments made with a mobile phone. The Mobibucks technology allows a shopper to use his or her smartphone for making payments at physical brick-and-mortar stores using nothing more than a mobile number and a PIN. As of yet, members of Mobibucks can’t yet use this technology in order to pay for the products they want to buy using their American bank accounts. So far,…

New app to help businesses manage mobile campaigns

05/29/201105/22/2011 Stephen Vagus

A new mobile application is letting companies manage their QR code campaigns as well as create new, engaging content for their mobile sites. Zappit, a leading QR code campaign management platform, recently launched the application of the same name. The app lets companies manage their campaigns from the smart phones or other mobile device. As business and mobile technology continues to become entangled, the ability to keep track of marketing campaigns has become invaluable. Zappit allows companies to keep track of real time engagement activity, customize mobile websites connected to…

Three stages of mobile marketing, Part II: A campaign in motion

05/25/201105/21/2011 Stephen Vagus

Jobseekers have begun using QR codes as a way to stand out to potential employers. As mobile technology becomes an integral part of everyday life, new ways to use these technologies are constantly being discovered. Robert Half, a member of the S&P 500 and one of the world’s leading specialized staffing firms, attended this year’s SXSW conference in Austin, Texas, where they used QR codes to promote their services. We were able to get in touch with Lars Asbjornsen, vice president of online marketing and recruiting for Robert Half International,…

Excuse me but there’s a QR code in my drink?!

05/21/201105/20/2011 Jorge Gonzalez

Marketers in Minnesota have found a way to engage consumers through the use of QR codes. The codes have been showing up at the Chino Latino restaurant in Minneapolis. While some tech-savvy diners have come to expect to see the codes emblazoned on menus, few were prepared to see a code popping up out of their drinks. Paper umbrellas have been replaced with QR codes. Life in the Twin Cities area is becoming more integrated with technology. Smart phone use is on the rise, spurring advertisers to adapt to a…

Mall giant releases QR code campaign giving shoppers what they want!

05/20/2011 L. Green

The Pennsylvania Real Estate Investment Trust (PREIT) has announced that they will be using QR codes as part of their new initiative to boost their digital media presence. The codes will be featured on a multitude of print advertisements, flyers and other materials. The codes will help smart phone users navigate PREIT’s 40 shopping centers. When scanned, shoppers will be able to find detailed information, including sales and upcoming events. Each shopping mall will have a mobile website and will be updated regularly by PREIT. The sites will be linked…