Mobile marketing performance weak at Apple

Apple mobile payments

A study of the top 100 mobile websites for retailers showed the device maker is dead last. The Search Agency has conducted a study of the smartphone optimized websites of the top 100 retailers and has awarded Apple the lowest score for its mobile marketing user experience, at 0.68 out of a possible 5.0 points. Considering the nature of the devices that Apple manufactures, this is an especially surprising result. Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory. That said,…

Read More

Mobile commerce site performance at Dick’s improves

Mobile Commerce - Dick's Sporting Goods

The sporting goods store has managed to speed up its page load time by a second. According to the latest statistics from Keynote Systems, Dick’s Sporting Goods, the decision to slash eight objects from its mobile commerce page has improved its performance by reducing its page load time by a second. Keynote feels that the retailer’s decision paid off as the improvement to the site performance was meaningful. On March 21, Dick’s took its mobile commerce website objects down from 36 to 28 so that its average page load time…

Read More

M-commerce speed at Best Buy improves as reliability drops

m-commerce graph fall

The electronics retailer has managed the slash its load time by 1.5 seconds, but errors are more common. According to the latest report from Keynote Systems on m-commerce performance, the mobile homepage at Best Buy has an average load time of 10.82 seconds, which isn’t great but that is significantly improved over the results from the previous week. The load time combined with the site availability are what are measured by Keynote for its index. Both of those factors were taken into account when the ranking for the site’s position…

Read More

M-commerce site performance improves for Foot Locker

M-Commerce performance

At the same time, the athletic footwear and apparel retailer’s website remains slow to load. According to the latest Keynote m-commerce report, Foot Locker’s mobile friendly website is still taking 17.99 seconds to load, which is causing it unnecessary harm considering the strong performance that it has otherwise displayed. The performance that the site has displayed allowed it to move up by 15 positions in the latest week. During the week that ended on June 2, Foot Locker Inc. was able to improve its m-commerce site performance to such a…

Read More

M-commerce at Barnes & Noble holds strong for four solid months

Barnes and Noble m-commerce

The company has shown an exemplary performance on the Keynote index. According to Keynote Systems, Barnes & Noble has shown an exceptionally strong performance over the last four months, and its success has continued into the most recent week of the m-commerce index. The retailer’s mobile website had an average load time of 4.76 seconds in the most recent week. The latest Mobile Commerce Performance Index from Keynote was for the week that ended on March 17. It showed that Barnes & Noble had made it to the very top…

Read More

Mobile website from Orbitz is now open for smartphone business

Orbitz mobile website

The online travel firm has completely redesigned their mobile website. Though Orbitz has had an mobile website up and running for some time now, its first version experienced a large number of struggles and troubles along the way, which caused the online travel company to come up with a second generation site that has experienced far superior optimization. The former mobile website was often unavailable to smartphone and tablet users. It was not uncommon for the m-commerce site to present the following message “Our mobile magic hasn’t spread to this…

Read More

Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

Best Buy Geotargeting

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

Read More

Sears revs up for Cyber Monday with enhanced web and mobile commerce site features

Mobile Commerce

With only a week before Cyber Monday, Sears Holdings has announced the heavily anticipated new and enhanced e-commerce and m-commerce website features at its Sears.com, Kmart.com, and mygofer.com sites. This retail giant has made several changes in order to make it easier for consumers to navigate the sites on one of the biggest days of the year for online shopping. These efforts include the user of mobile apps that provide the opportunity for accessing the inventory at local stores, as well as mygofer-powered home delivery services. This gives customers the…

Read More