m-commerce website Archives

Mobile marketing performance weak at Apple

11/20/201311/18/2013 Julie Campbell

A study of the top 100 mobile websites for retailers showed the device maker is dead last. The Search Agency has conducted a study of the smartphone optimized websites of the top 100 retailers and has awarded Apple the lowest score for its mobile marketing user experience, at 0.68 out of a possible 5.0 points. Considering the nature of the devices that Apple manufactures, this is an especially surprising result. Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory. That said,…

Mobile commerce site performance at Dick’s improves

07/08/201307/06/2013 Jorge Gonzalez

The sporting goods store has managed to speed up its page load time by a second. According to the latest statistics from Keynote Systems, Dick’s Sporting Goods, the decision to slash eight objects from its mobile commerce page has improved its performance by reducing its page load time by a second. Keynote feels that the retailer’s decision paid off as the improvement to the site performance was meaningful. On March 21, Dick’s took its mobile commerce website objects down from 36 to 28 so that its average page load time…

M-commerce speed at Best Buy improves as reliability drops

06/24/201306/22/2013 Jorge Gonzalez

The electronics retailer has managed the slash its load time by 1.5 seconds, but errors are more common. According to the latest report from Keynote Systems on m-commerce performance, the mobile homepage at Best Buy has an average load time of 10.82 seconds, which isn’t great but that is significantly improved over the results from the previous week. The load time combined with the site availability are what are measured by Keynote for its index. Both of those factors were taken into account when the ranking for the site’s position…

M-commerce site performance improves for Foot Locker

06/12/201306/10/2013 Stephanie Beck

At the same time, the athletic footwear and apparel retailer’s website remains slow to load. According to the latest Keynote m-commerce report, Foot Locker’s mobile friendly website is still taking 17.99 seconds to load, which is causing it unnecessary harm considering the strong performance that it has otherwise displayed. The performance that the site has displayed allowed it to move up by 15 positions in the latest week. During the week that ended on June 2, Foot Locker Inc. was able to improve its m-commerce site performance to such a…

M-commerce at Barnes & Noble holds strong for four solid months

03/22/201303/21/2013 John Montgallo

The company has shown an exemplary performance on the Keynote index. According to Keynote Systems, Barnes & Noble has shown an exceptionally strong performance over the last four months, and its success has continued into the most recent week of the m-commerce index. The retailer’s mobile website had an average load time of 4.76 seconds in the most recent week. The latest Mobile Commerce Performance Index from Keynote was for the week that ended on March 17. It showed that Barnes & Noble had made it to the very top…