Facebook mobile commerce data shows a sweet future

social media trends facebook mobile commerce

The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a notably lower 41 percent. As a whole, this Facebook mobile commerce data underscored the importance for…

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Mobile commerce in the United States to grow over 32 percent in 3 years

Mobile Commerce U.S. and Worldwide

According to a recent study, the size of the American market is set to experience a very healthy growth. As a result of the rising adoption of smartphones and a growing demand to be able to purchase products online, the American mobile commerce marketplace is predicted to rise at a compound annual growth rate (CAGR) of 32.38 percent by the close of 2016. Smartphone device adoption in the U.S. is occurring at a very rapid rate and people are using them to shop. In fact, the United States is among…

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Mobile commerce is maintaining its rapid climb

Mobile Commerce Shopping

A recent report has indicated that the rise that the channel is experiencing shows no indications of having slowed. B.I. intelligence has just released a report that shows that the massive increases seen in mobile commerce over the last several quarters are still headed in the same rapidly upward direction. The company reported that in 2010, smartphone and tablet shopping made up only 3 percent of online purchases. However, since that time, and with the massive penetration of smartphones and tablets throughout the American population, that number has been steadily…

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M-commerce is receiving an important boost from mobile coupons

mobile marketing coupons - with QR code

This form of advertising is encouraging more people to look to their smartphones when they shop. In 2010, m-commerce made up only 3 percent of online shopping as a whole, but by the time the end of the 2012 holiday season arrived, that figure had spiked upward to reach 11 percent, which represented approximately $18 billion in consumer spending. Mobile merchandising trends are rapidly changing and consumers are catching on very rapidly. These new mobile marketing trends are starting to focus on bringing very practical and attractive elements to m-commerce.…

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M-commerce is greatly benefiting from the popularity of mobile coupons

mobile commerce shopping

These discount opportunities are driving consumers to use the channel on an increasing basis. There is no doubt that m-commerce is growing very quickly, as it represented 3 percent of online shopping in late 2010, and rose to 11 percent by the close of the holiday shopping season last year – according to comScore data. This means that it brought in $18.6 billion in consumer spending last year (excluding travel). Now, various techniques are being analyzed to understand what the main drivers of m-commerce truly are. Among them, mobile coupons…

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Mobile commerce performance at Dick’s Sporting Goods improves

Mobile Commerce - Dick's Sporting Goods

The retailer slashed 8 pages from its smartphone friendly site and reduced its load time by a second. According to the latest weekly report from Keynote Systems, Dick’s Sporting Goods has made some important mobile commerce website improvements that have considerably helped its performance. The Keynote report said that the retailer has made a number of reductions and is headed in the right direction. For the week of the report, the mobile commerce website was able to bring its page load time down to 12.13 seconds, said Keynote. This was…

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M-commerce will make up one quarter of online traffic in 2 years

india mobile commerce

Over one quarter of all online traffic will come from smartphones and tablets, says study. HomeShop 18, an online retail firm from India, has released its latest m-commerce predictions, which have stated that by the year 2015, 25 percent of the total online shopping traffic will come from consumers that are accessing sites through the use of their smartphones and tablets. They predict that it will take only until the end of that year for a quarter of all traffic to stem from those devices. According to Sundeep Malhotra, the…

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M-commerce spiked by 38 percent over the summer holidays

M-commerce growth

Credit for this phenomenal increase is being given to iPad. Now that the summer holidays have come to a close, and students are back in the classrooms, companies and analysts are looking back over the m-commerce shopping that was done throughout the summertime, and have recorded an average increase of 38 percent over smartphones and tablets. This, according to the dealnews online bargain website’s data. Examples of these successes include the surge of m-commerce traffic on Independence Day, this year, when approximately 22 percent of all of the traffic seen…

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yStats announces release of its 2012 report for North American B2C E-Commerce

Marketing Statistics

yStats.com, a market research company based in Hamburg, has released its latest report, which look into the present of North American B2C E-Commerce, and speculates on its future. The title of the report is “North American B2C E-Commerce Report 2012”. Though it is focused primarily on North American data as a whole, it also examines trends that are specific to both the Canadian and U.S. markets. It zooms in on revenue figures, trends, leading product categories by popularity, and market shares, as well as online shoppers, internet users, and overall…

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Over one in three consumers use m-commerce

Mobile Commerce Statistics

A study performed by the Consumer Electronics Association has shown that the same devices that have revolutionized communication are now also changing the way that consumers shop, as 9 out of every 10 American consumers (about 216 million individuals) own a smartphone, tablet or cell phone, and 37 percent of them have taken part in mobile commerce in some way. The data from the research performed by this trade group based in Arlington also shows that on average, throughout the next 12 months, these consumers intend to spend about $575…

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Survey shows almost three quarters of tablet owners make weekly purchases

Tablet Commerce

According to the Interactive Advertising Bureau (IAB) U.K.’s most recent report, tablet owners spend a lot of their time every week, shopping and browsing items on their mobile devices. The report was based on a survey conducted by the IAB, which examined the way that online and mobile are used throughout the process of making a purchase. What it determined was that almost three quarters (72 percent) of tablet owners will use their devices on a weekly basis to make purchases, and that they spend an average of 4.4 hours…

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