Augmented reality market set for strong growth

Social Media and Augmented Reality

Augmented reality continues to gain momentum Augmented reality is beginning to play a strong role in numerous industries. While the technology has been restricted to the entertainment and marketing sectors for some time, it is beginning to see use in education, health care, construction, and several other fields. As augmented reality becomes more popular, its market value is increasing dramatically. A new report from Markets and Markets, a market research firm, predicts the growth that the augmented reality and virtual reality market will see in the coming years. Report predicts…

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New augmented reality system developed by Fujitsu Laboratories

Augmented reality

Augmented reality system could turn nearly any surface into an interactive interface Fujitsu Laboratories, a leading technology firm, has developed what it calls a next generation user interface using augmented reality. The system developed by Fujitsu is designed to accurately detect the hand gestures of a user, tracking finger movements with acute precision. Fujitsu claims that the system is capable of creating a highly-interactive touchscreen-like interface on nearly any surface in the real world. This is accomplished through the use of augmented reality technology. Augmented reality begins breaking away from…

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QR codes may help save print

QR Codes Used in poetry and books

QR codes could be a useful tool to the print industry It is no secret that the print industry has struggled in the advent of technology. The Internet has made it exceedingly easier for consumers to get their hands on various forms of media they might find interesting. Mobile technology has put excessive strain on books, newspapers, and magazines as these traditional forms of media struggle to connect with consumers that are tethered to smartphones and tablets. What has been a major thorn in the side of the print industry…

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Augmented reality takes a leap forward in Japan

augmented reality humanoid robot

Technology start-up aims to expand the possibilities of augmented reality Different Dimension Inc., a start-up technology company in Japan, is making waves in the world of technology with its ambitious approach to augmented reality. The company has taken a strong interest in augmented reality, but is not satisfied in using the technology in the most conventional way. Typically, augmented reality is used in marketing or mobile games as a form of engagement and entertainment. Different Dimension believes that, while the technology is very capable for such uses, it has greater…

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Tesco embraces augmented reality with new venture

QR codes and Augmented Reality Campaign for Tesco

Tesco launching a new augmented reality campaign United Kingdom retail giant Tesco has launched a new initiative that will make use of augmented reality to engage consumers. The retailer will be introducing its augmented reality venture in three of its UK stores, hoping to create a multi-channel shopping experience for consumers that are interested in the company’s F&F clothing line. Augmented reality will not be the only interactive technology that the retailer tests for its new campaign, but it is likely to be one of the most successful technologies that…

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Augmented reality for vehicle safety

augmented reality in cars

Augmented reality gaining traction in the auto industry Augmented reality is a dynamic technology with vast potential. The technology is most often used in marketing and entertainment, providing consumers with access to digital content that can be superimposed over the real world. Consumers have praised augmented reality for the engagement it can offer and this has encouraged marketers and those in the entertainment industry to put more focus on the technology. Augmented reality can be used for much more, however, and may soon become one of the best safety features…

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NFC technology finds its way to business cards

NFC Technology Business Cards

Moo.com reveals new line of business cards equipped with NFC technology Moo.com, a maker of business cards and other such materials, has announced the incorporation of NFC technology into its products. As society grows more reliant on technology, the need for business cards to adapt to the changing times is becoming more of an issue. Professionals from nearly every industry are beginning to rely heavily on their mobile devices to connect with others. As such, business cards are beginning to become more advanced in order to facilitate these interactions. Business…

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Chocolate Coded takes a practical approach to augmented reality

Chocolate Coded Website Preview - Augmented Reality

Chocolate Coded develops augmented reality platform for miners Australian software developer Chocolate Coded is working on a new augmented reality platform that is designed with miners in mind. The platform is being built to help streamline maintenance and site induction procedures at mine sites throughout Australia. The company believes that augmented reality could have profound practical uses and has taken an opportunity to test the feasibility of the technology in such an application. Chocolate Coded hopes to have its augmented reality platform ready by the end of this year. Interactive…

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Eisenhower monument to make use of augmented reality technology

President Dwight D. Eisenhower official portrait

Eisenhower monument construction delayed due to plans to use augmented reality Plans to construct a national memorial honoring President Dwight D. Eisenhower in Washington, D.C.., have been mired in controversy for some time, but the memorial’s planners are moving ahead with an idea that will make the monument more relevant to a tech-savvy generation. The construction of the monument has been delayed for several months due to controversy concerning its design, which was developed by famous architect Franks Gehry. A congressional commission has been tasked with building a virtual version…

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Augmented reality applications continue to grow in popularity

Augmented Reality shopping mobile commerce

New report paints promising future for augmented reality applications Mobile augmented reality applications are becoming more common, powered by the demand coming from consumers. Many have become enamored with augmented reality applications as they provide a more interactive experience for their particular purpose. Augmented reality is often considered a powerful entertainment tool, and for good reason. The technology is capable of transforming a routine activity into one that is more engaging through the use of digital content. A new report from Juniper Research suggests that augmented reality applications are poised…

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Interactive technology comes to the world of banking

Firm develops interactive technology project that makes use of augmented reality The demand for interactive technology is beginning to permeate into the world of commerce. YDreams, a design and technology firm, has taken note of the rising demand coming from tech-savvy consumers and has developed a new banking system that makes use of augmented reality. The system was commissioned by Banco Bradesco, Brazil’s largest banking and financial services company. The system, called Bradesco Next, is currently installed at the JK Iguatemi shopping center in Sao Paulo. YDreams shows off the…

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