interactive technology Archives

Augmented reality market set for strong growth

08/05/201308/03/2013 L. Green

Augmented reality continues to gain momentum Augmented reality is beginning to play a strong role in numerous industries. While the technology has been restricted to the entertainment and marketing sectors for some time, it is beginning to see use in education, health care, construction, and several other fields. As augmented reality becomes more popular, its market value is increasing dramatically. A new report from Markets and Markets, a market research firm, predicts the growth that the augmented reality and virtual reality market will see in the coming years. Report predicts…

New augmented reality system developed by Fujitsu Laboratories

04/20/201304/18/2013 Jesse Collins

Augmented reality system could turn nearly any surface into an interactive interface Fujitsu Laboratories, a leading technology firm, has developed what it calls a next generation user interface using augmented reality. The system developed by Fujitsu is designed to accurately detect the hand gestures of a user, tracking finger movements with acute precision. Fujitsu claims that the system is capable of creating a highly-interactive touchscreen-like interface on nearly any surface in the real world. This is accomplished through the use of augmented reality technology. Augmented reality begins breaking away from…

QR codes may help save print

04/18/201304/16/2013 Sam Lambert

QR codes could be a useful tool to the print industry It is no secret that the print industry has struggled in the advent of technology. The Internet has made it exceedingly easier for consumers to get their hands on various forms of media they might find interesting. Mobile technology has put excessive strain on books, newspapers, and magazines as these traditional forms of media struggle to connect with consumers that are tethered to smartphones and tablets. What has been a major thorn in the side of the print industry…

Augmented reality takes a leap forward in Japan

02/15/201302/13/2013 Stephen Vagus

Technology start-up aims to expand the possibilities of augmented reality Different Dimension Inc., a start-up technology company in Japan, is making waves in the world of technology with its ambitious approach to augmented reality. The company has taken a strong interest in augmented reality, but is not satisfied in using the technology in the most conventional way. Typically, augmented reality is used in marketing or mobile games as a form of engagement and entertainment. Different Dimension believes that, while the technology is very capable for such uses, it has greater…

Tesco embraces augmented reality with new venture

01/28/201301/26/2013 Stephen Vagus

QR codes and Augmented Reality Campaign for Tesco

Tesco launching a new augmented reality campaign United Kingdom retail giant Tesco has launched a new initiative that will make use of augmented reality to engage consumers. The retailer will be introducing its augmented reality venture in three of its UK stores, hoping to create a multi-channel shopping experience for consumers that are interested in the company’s F&F clothing line. Augmented reality will not be the only interactive technology that the retailer tests for its new campaign, but it is likely to be one of the most successful technologies that…