QR Code Press

Vogue Australia adopts QR codes to reach out to mobile consumers

02/02/2012 Sam Lambert

The print industry continues to acclimate to a world growing more enthralled with technology. Magazine publishers are beginning to realize that they must adapt to this changing world or risk being left behind by consumers. Mobile technology can be intimidating for an industry that has, until very recently, been almost entirely separate from technology. QR codes have, however, provided the industry with a way to break into mobile technology without having to battle the steep learning curve. Vogue Australia has included a QR code in its latest issue, hoping to…

Artist Frank Haase creates QR coded shoes prototype

02/01/201202/01/2012 Stephen Vagus

As QR codes continue to grow more popular, companies are experimenting with innovative ways to use them. The innovation may come from people instead of companies, however, especially as more artists get their hands on the codes. Frank Haase, an artist and designer, has made a prototype pair of QR coded shoes. The idea is simple enough but could have major implications on marketing campaigns and may be a good tool for those looking to brand themselves. The shoes feature a QR code carved into their sole. The idea is…

RESULTCO creates virtual store fronts with QR codes

01/29/201201/28/2012 John Montgallo

As a part of its Detroit Storefront Project, RESULTCO is using empty store window display space in order to give QR codes to a creative, artistic, and highly commercial purpose. Each of these shopping display walls have been artistically designed to draw attention to various products and to encourage consumers to scan their associated QR codes in order to gain further information or make a purchase. The QR codes are accompanied by crisp, clear, and beautiful graphics that have a trompe l’oeuil effect. They are created with laser printing onto…

Canadian restaurants adopt QR codes for the sake of transparency

01/28/201201/27/2012 Jennifer Goula

Restaurants in Vancouver, Canada, are beginning to adopt QR codes as a way to connect with customers. As people become more conscious about what they eat, they are beginning to wonder exactly where their food comes from. The restaurant industry has long held a standard of using fresh ingredients and humanely produced meat. Now, restaurateurs in Canada are looking to show their customers where their food comes from. QR codes are starting to show up on menus from a variety of establishments. When these codes are scanned with a smart…

Is it the end of the QR code or have we just begun?

01/26/2012 Stephen Vagus

Online marketing and media solutions company bieMEDIA has predicted that the end of QR codes is on the horizon. The codes, which have gained acclaim from marketers all over the world, may be made obsolete by mobile visual searches. bieMEDIA claims that these visual searchers are more convenient for consumers and provide a more dynamic experience. In an effort to see this prediction come to fruition, bieMEDIA has invested in Mobile Acuity, a developer of visual search applications for mobile devices. With a single, large investment, bieMEDIA has become the…