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Examples of the best (and worst) QR code marketing techniques

Examples of the best (and worst) QR code marketing techniques

QR codes have been continuing a trend of positive hype for more than a year now and are now appearing on more ads, products, and other locations than ever before. Though many have predicted that the increased use of these codes will mean that there will soon be a decline in the number of first time users, this is far from the case. In fact, the opposite is true. As the number of individuals who own … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

South East Labels looks to teach businesses how to use QR codes effectively

South East Labels looks to teach businesses how to use QR codes effectively

QR codes growing more popular with businesses, but not so with consumers As the number of consumers in the United Kingdom approaches critical mass, companies are beginning to realize that now is the time to make use of mobile marketing. For this reason, QR codes are becoming widely used by companies interested in reaching out to mobile consumers. These consumers have shown only mild interest in the QR codes and their associated campaigns, but the demand … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

QR codes used to help find children who have gone missing

QR codes used to help find children who have gone missing

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, United States

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States

Constant Contact launches new marketing service that uses QR codes to help businesses connect with consumers

Constant Contact launches new marketing service that uses QR codes to help businesses connect with consumers

Constant Contact, an online marketing firm, has announced a new tool to help businesses and non-profit groups to connect with consumers. The company’s new tool, called Scan-to-Join, will allow businesses to create their own QR codes and attach them to sign-up forms. Using these forms, consumers can sign up for newsletters and other kinds of mailing lists that offer some kind of information. QR codes have been used in this way before by other companies … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends, United States

Scan mobile company uses QR codes to create a stir among the crowds

Scan mobile company uses QR codes to create a stir among the crowds

*Great video by scan.me explaining what a QR Code is Founded in 2011 by Garrett Gee, a Brigham Young University student, Scan is a company that creates technologies such as NFC image recognition and QR codes in order to bring businesses and individuals from the real world together into the digital sphere. It has not yet been a year since Scan’s app was released, and it has already received over 10 million downloads from the Android Marketplace … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

Progenitor of QR codes releases new guide to help people understand how to use the technology

Progenitor of QR codes releases new guide to help people understand how to use the technology

Though QR codes have only recently been getting a great deal of attention, they are not a new technology. The codes were first developed in Japan by Denso Wave, a subsidiary of Toyota. The company designed QR codes as a way to efficiently keep track of inventory. When Japanese marketers got hold of the barcodes, however, they found that they could create interactive advertisements with the codes. Today, QR codes are nearly everywhere in Japan, … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States