QR Code Press

How Google Commerce Search will improve mobile shopping just in time for the holidays

10/15/2011 Julie Campbell

M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience. If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective. In this light, experts are recommending that e-commerce sites make a high priority of…

Marketing campaigns dialed into green – Eco Friendly Gift Giving Trends

10/13/201110/13/2011 Sam Lambert

As the holiday season approaches, marketers are already aiming to spot opportunities that will help them to get the most out of the gift giving spirit. With the economy continuing to struggle, and as consumers maintain their interest in everything “social” and “green”, marketers are anticipating that they will be more innovative in the ways that they choose to give more but without spending as much money. This year’s research, performed by the Collective, which conducted a survey on consumers in the upper income bracket showed that they intend to…

The Home Shopping Network brings QR codes to TV to help streamline mobile purchases

10/10/2011 Stephen Vagus

As QR codes continue to play a fundamental role in powering the progress of mobile commerce, how the codes are being used is evolving. Typically, the codes are often seen as part of static print marketing campaigns. Recently, more broadcasting companies have been experimenting with QR, hoping to engage a growing mobile consumer base. The latest company to adopt the codes is none other than the Home Shopping Network (HSN). The popular television marketplace has begun using the codes to allow shoppers to buy products with a simple scan. The…