holiday mobile marketing campaign Archives

J.C. Penney brings some personalization to the holiday season with the help of QR codes

11/11/2011 Jorge Gonzalez

Holiday season is fast approaching and J.C. Penney is looking to help shoppers give a special message to their loved ones using QR codes. The retailer is preparing to launch a new campaign that will allow shoppers to record a special message for their loved ones. These messaged will be attached to QR codes that will themselves be part of gift tags. While QR codes continue to see a great deal of use in the realm of marketing, more retailers are beginning to see the value of the codes as…

Toys ‘R’ Us holiday marketing campaign includes QR codes

10/31/201110/31/2011 Julie Campbell

Toys ‘R’ Us has announced that it will begin its QR code marketing for the holidays well ahead of the start of the main rush of the shopping season, in order to help drive sales over the next two months. The QR codes currently being released are being printed within the catalog called “The Great Big Toys ‘R’ Us Book,” and will allow consumers to obtain a larger amount of information about the products they are considering within the catalog, before they actually make their purchase. Toys ‘R’ Us stated…