Visualead QR code generator introduces a new generation of QR codes

QR codes get a visual overhaul QR codes are often seen as boring, black and white little blocks that are somewhat unattractive. The codes do not have to be visually unappealing, however, an a aesthetically pleasing QR code typically has a higher engagement level than a dull code. So called visual QR codes are meant to leverage the engagement power of conventional QR codes without sacrificing appearances. These codes have been pioneered by Visualead, which offers a QR code generator that can incorporate nearly any picture into a working QR code. Visualead…

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Lufthansa adopts QR codes as the insignia for its fleet of planes

QR Code Campaign Lufthansa

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most apparent in the efforts of airlines. These companies have attempted to make QR codes…

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SBS launches new QR code voting system to engage young, tech-savvy voters

QR Codes Used in Political Campaigns

Election year is in full swing in the U.S. Presidential hopefuls are ramping up their campaigns and aggressively looking to win the favor of voters throughout the country. Mobile technology may play a large role in this year’s elections, especially as candidates make an effort to appeal to a younger generation. Survey & Ballot Systems (SBS), a provider of election services and voting systems, has announced the inclusion of QR codes to its services. This aspect of the company’s service is designed specifically to engage mobile consumers. Those making use…

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Shoot Systems announced QR code functionality for its photo marketing services

Mobile Marketing

Shoot Systems, a photo marketing agency based in the United Kingdom, has announced that its services will offer QR code functionality. The company has taken an interest in QR codes for their ability to connect with consumers. This interest was sparked by seeing the sheer number of people in the UK with smart phones and other mobile devices. Shoot Systems believes that nearly any marketing campaign can be enhanced to be more effective through the use of QR codes. Mobile marketing is nothing new, but the concept has been growing…

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Effective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology

qr code

Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…

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Handy launches new fish tracking program to promote sustainability

Fish Sustainability Tracking with QR Codes

As QR codes reach critical mass in the world of marketing, they are spilling over into other industries and ventures. The codes are finding their way into just about every situation, including sustainability. Specialty seafood retailer Handy has adopted traceable QR codes for their new artisanal fish program for restaurants. Handy has a reputation being meticulous about its products, making extraordinary effort to ensure quality and freshness. The company’s new program is designed to show consumers where its supply of grouper comes from and what was done to it after…

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Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

Mobile Marketing

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR code generator specifically for this new initiative. Social media has become a very popular medium…

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QRDevices launches new service to help pet owners find their missing animals

QR Code Pet Tag

QRDevices, a company specializing in QR code related services, has announced a new service that will let pet owners track down their missing pets with the help of social media. Dubbed QRPetLink, the service will allow pet owners to create their own QR codes and engrave these codes on collars or tags. The codes are linked to a Facebook group that is exclusive to people using the QRDevices service. Through this group, pet owners will be able to enlist the help of other pet owners in tracking down lost animals.…

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Marine Drive Mobile announces the full integration of QR codes into its technology for merchants

Scanning QR codes

Marine Drive Mobile Corp. has unveiled its new merchant technology which includes the full integration of QR codes. Now, merchants are able to offer customers who purchase deals to redeem their coupons in a paperless way. According to the Marine Drive Mobile CEO, Colin MacDonald, “QR codes are an integral part of the discount deal shopping experience for consumers in 2012.” He explained that by making the paperless redemption available through the use of the software, retailers and merchants will be able to create QR codes simultaneously for every type…

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Constant Contact launches new marketing service that uses QR codes to help businesses connect with consumers

QR Code Service

Constant Contact, an online marketing firm, has announced a new tool to help businesses and non-profit groups to connect with consumers. The company’s new tool, called Scan-to-Join, will allow businesses to create their own QR codes and attach them to sign-up forms. Using these forms, consumers can sign up for newsletters and other kinds of mailing lists that offer some kind of information. QR codes have been used in this way before by other companies to varying degrees of success. By using QR codes, Constant Contact believes that businesses will…

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Orange QR unveils new tracking software for QR codes

Orange QR Website Snapshot

Orange QR has announced the release of its new tracking software for QR codes, called the Code Tracking Generator, that allows mobile device users to better manage and track the barcodes that they have used. Orange QR is already known for providing access to its search feature for free, so that people can discover more about QR codes and their readers. This new tracking software addresses the fact that while the codes are simple to implement, scan, and use, it is challenging for companies to be able to manage and…

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