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Sony begins global smartphone marketing campaign

03/20/201203/20/2012 Jennifer Goula

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…

What impact with the New iPad have on online retailers?

03/17/201203/17/2012 Jennifer Goula

It should come as no surprise to retailers that mobile commerce is now becoming a vital part of remaining competitive, but what many people are wondering is what sort of difference the New iPad will be making in this marketplace and what that will mean to the holiday shopping season for this year. There are already over 82.2 million Americans who use smartphones, and online retailers are making certain that they optimize their websites in order to cater to these consumers. That said, the release of the “iPad 3” is…

How the New iPad compares to iPad 2

03/09/2012 Julie Campbell

The details about the New iPad have been released and consumers are now wondering whether they should splurge on this brand new device when it is released, or if they should save their money and stick with the iPad 2 previous generation. To help you to make this decision, you first need to understand the difference between the two devices and what they have to offer. Though the tablet market is growing and there are an increasing number of devices always becoming available, Apple has always stood out as unique,…

Sony opens up about the augmented reality technology behind the Playstation Vita

03/09/2012 Stephen Vagus

Augmented reality’s incorporation into the world of gaming is currently being championed by Japanese developer Sony and their new handheld device the Playstation Vita. In the months and weeks before the handheld console was released, Sony had touted the device as one of the most advanced gaming platforms ever made. This was mostly because of its use of augmented reality. The company kept the specific details of the technology used in the Vita under wraps, even in the days before its release. Now, however, Sony is finally willing to show…

Apple wins patent for iWallet, could become the leader of the mobile commerce industry

03/08/2012 Stephen Vagus

Surprising news from Apple has sent waves through the mobile commerce community. Apple has been the subject of speculation recently for their possible inclusion of NFC technology in their next iPhone and iPad mobile devices. This speculation is largely fueled by patents that had been introduced years ago. The company will be getting a lot of attention this week, however, because one of these patents has been awarded to the company, opening the way for its entry into the mobile commerce industry. This week, Apple was awarded approval for their…