Articles Comments

QR Code Press » Entries tagged with "free scanner app"

Why do schools like QR codes so much?

(adsbygoogle = window.adsbygoogle || []).push({}); QR codes have made their way to the campuses of Abilene Christian University. On Tuesday, students were offered a free barcode scanning app for their smart phones, encouraging students to take advantage of the new codes riddled throughout the campus. The codes are allowing students to access digital content on their mobile devices and will help them connect with fellow students. The codes will also be used to promote school events. The school’s library has already implemented the codes as a way to give students additional access to the facility’s resources. Josh Tooley, the help desk manager at the library, has said that he would like to see the codes used more prolifically as a way to keep students updated on the services the library provides. Dr. James … Read entire article »

Filed under: Featured News, Trends, United States

The three S’s of mobile marketing today: Shop, Socialize and Scan!

With well over 5 billion people subscribing to mobile services, it’s no wonder that the mobile internets use has gone ballistic. Mobile internet is growing bigger, faster than traditional desktop internet did; and use of mobile internet is driving the mobile device growth rate at a phenomenal speed compared to any past (computer) technology. The newest technologies are merging the digital and physical world; with real-time speed.   It’s hard to believe that the first mobile phone call was made back in the 1970’s. It is equally hard to imagine that the digital world has erupted with such a magnitude that our sources in printed media are seeing record declines. Some are speculating that within 5 to 10 years, printed media will be no more. In the United States, over 25 percent … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

QR Codes and Mobile Marketing Trends

QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising. They provide instant access to videos, websites, maps and other information that can be used to engage consumers. Their popularity has been increasing in the western world over the past year, and marketers in the U.S. are beginning to use the … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

Will QR codes make it to the next level in mobile marketing?

Despite reports that QR code use has risen some 1,200% in the last year, the codes seem to have a long way to go if they want to be popular with the next generation. According to a recent survey conducted by Dubit, a research firm that has worked with children for more than a decade, QR codes may not be as popular as once believed. The new study was conducted in the UK with more than 1,000 British teenagers. The survey found that 72% of people between the ages of 11 and 18 are not even aware that their phones need a QR code reading application to be able to scan the codes. Additionally, only 43% knew that their smart phone was capable of reading the codes. Only 33% could accurately … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends, United States

thwapr…a new way to share

Thwapr Inc., a leading provider of social media sharing services, has announced that their service will now be compatible with QR codes. This will help companies that make use of the company’s platform enhance their marketing campaigns by adding codes linked to dynamic online content. QR codes and Microsoft Tags will be developed by Thwapr and then integrated into campaigns according to client’s specifications. “We are supporting QR codes as a way for marketers to reach customers and fans with branded content,” says Thwapr CEO, Bruce Goldstein. Thwaor is taking a broad approach to their initiative, determined to make their service work with any brand and marketing channel. Goldstein says that the service is extremely easy to incorporate into marketing campaigns and is cost effective. QR codes are becoming incredibly popular, particularly … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States