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QR Codes and Mobile Marketing Trends

(adsbygoogle = window.adsbygoogle || []).push({}); QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising. They provide instant access to videos, websites, maps and other information that can be used to engage consumers. Their popularity has been increasing in the western world over the past year, and marketers in the U.S. are … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

Will QR codes make it to the next level in mobile marketing?

Despite reports that QR code use has risen some 1,200% in the last year, the codes seem to have a long way to go if they want to be popular with the next generation. According to a recent survey conducted by Dubit, a research firm that has worked with children for more than a decade, QR codes may not be as popular as once believed. The new study was conducted in the UK with more than 1,000 British teenagers. The survey found that 72% of people between the ages of 11 and 18 are not even aware that their phones need a QR code reading application to be able to scan the codes. Additionally, only 43% knew that their smart phone was capable of reading the codes. Only 33% could accurately … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends, United States

thwapr…a new way to share

Thwapr Inc., a leading provider of social media sharing services, has announced that their service will now be compatible with QR codes. This will help companies that make use of the company’s platform enhance their marketing campaigns by adding codes linked to dynamic online content. QR codes and Microsoft Tags will be developed by Thwapr and then integrated into campaigns according to client’s specifications. “We are supporting QR codes as a way for marketers to reach customers and fans with branded content,” says Thwapr CEO, Bruce Goldstein. Thwaor is taking a broad approach to their initiative, determined to make their service work with any brand and marketing channel. Goldstein says that the service is extremely easy to incorporate into marketing campaigns and is cost effective. QR codes are becoming incredibly popular, particularly … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

Big waves being made in code marketing by two industry giants

Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University. She says that, like anything else, QR’s popularity will rely heavily on consumers’ comfort. “If it’s a good experience, they are going to keep using it.” Most businesses have been using QR codes that can be scanned using any barcode scanning application. … Read entire article »

Filed under: Commercial, Featured News, Social Media Marketing, Trends, United States