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QR Code Press » Entries tagged with "free scanner app"

thwapr…a new way to share

(adsbygoogle = window.adsbygoogle || []).push({}); Thwapr Inc., a leading provider of social media sharing services, has announced that their service will now be compatible with QR codes. This will help companies that make use of the company’s platform enhance their marketing campaigns by adding codes linked to dynamic online content. QR codes and Microsoft Tags will be developed by Thwapr and then integrated into campaigns according to client’s specifications. “We are supporting QR codes as a way for marketers to reach customers and fans with branded content,” says Thwapr CEO, Bruce Goldstein. Thwaor is taking a broad approach to their initiative, determined to make their service work with any brand and marketing channel. Goldstein says that the service is extremely easy to incorporate into marketing campaigns and is cost effective. QR codes are … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

Big waves being made in code marketing by two industry giants

Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University. She says that, like anything else, QR’s popularity will rely heavily on consumers’ comfort. “If it’s a good experience, they are going to keep using it.” Most businesses have been using QR codes that can be scanned using any barcode scanning application. … Read entire article »

Filed under: Commercial, Featured News, Social Media Marketing, Trends, United States