Tag: financial news for mobile commerce

Fiksu report shows app downloads up and mobile marketing costs way down

Julie Campbell
Mobile Commerce

Fiksu Inc. has released a report that has shown a significant drop in the costs associated with mobile marketing from January 2012, reaching the lowest point that has occurred since July 2011. This company is the first platform for mobile user acquisition in the industry that spans the entire mobile environment. It also indicated that app downloads for Apple’s iOS devices have spiked significantly since the start of 2012. Though the Fiksu Cost per Loyal User Index saw record highs in December, having reached $1.81, in January, it dropped by…

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Boost Communications raises EUR 3.3 million in venture capital

Guest Post
Mobile-Commerce

February 26, 2012 – Barcelona, Spain – Boost Communications AS has raised EUR 3.3 million in investor funding from the Norwegian state-owned venture capital fund Investinor AS and the private venture capital fund Norsk Innovasjonskapital III AS (NIK III). – Boost Communications was established in 2000, which makes us a seasoned player in the mobile web and marketing space. As the market is maturing, we want to position ourselves to take a leading role in this rapidly growing market, says Founder and CEO Øystein R. Skiri. The new investors are…

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New CEO at Yahoo takes a fresh mobile commerce focus

Julie Campbell
Yahoo Headquarters mobile marketing

Scott Thompson, the new CEO at Yahoo! Inc., may have used his keen skill for meticulous detail to bring the PayPal unit at eBay Inc. into mobile payments to bring revenues to over double their previous levels, and to bring the member base to over 100 million, but it is anticipated that his challenges will now be even greater. Fifty-four year old Thompson now faces the responsibility of bringing advertisers and users back to one of the largest American web portal, whose sales and market share are rapidly slipping away.…

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Richard Branson backs Square mobile payment startup

Julie Campbell
Richard Branson

Mobile payment startup, Square, which is recognized for its board of directors that features big names such as Lawrence Summers, the former U.S. Treasury Secretary, now has another notable supporting its cause: Virgin’s Richard Branson, the U.K. billionaire. According to a spokesperson from Square, Branson has added his support by making what is being called a “multimillion” dollar investment into the company. The actual amount of this investment has yet to be disclosed. This is not an entirely new experience for Square, is it had previously received an investment of…

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Gambling research shows growth continues and much is occurring on mobile devices

Jorge Gonzalez
Mobile Gambling Trends

Two major online gambling studies have shown that the online casino gambling industry is still growing and that an increasing number of people are using their mobile devices to access these sites and their games. A Forrester Research study showed that among American consumers who take part in online gambling, 59 percent use the mobile web. Furthermore, the results of research performed by H2 Gambling Capital indicated that the growth of the mobile online casino gambling industry is showing no indication of slowing down for many more years. In fact,…

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