Mobile advertising spending to overtake TV ad spend this year

Mobile Shopping Game Show - Man on Phone - mobile phone users

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

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eMarketer mobile commerce forecast shows strong future

mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

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Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

iphone Mobile ad spending

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…

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Mobile and tablet commerce see meaningful growth rates in Germany

tablet commerce

New research has found that both smartphone and tablet users are shopping more on their devices. While desktop continues to be the leading shopping choice for consumers, tablet commerce and smartphone shopping has taken off in Germany. A healthy and rapidly growing number of mobile device users are looking to those gadgets when they need to make a purchase. This, according to recent m-commerce and t-commerce research released by Mintel. Mintel’s mobile and tablet commerce research found that 29 percnet of Germans aged 16 and older had used their smartphones…

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Snapchat augmented reality leading the way, says research

snapchat augmented reality medical health

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram Stories are both playing their own roles. Although augmented reality took a…

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Peer to peer mobile payments starting to make US smartphone transactions relevant

young women teens peer to peer mobile payments

Though the majority of consumers have yet to start paying for products with devices, they are showing interest. Recent figures show that peer to peer mobile payments are starting to give smartphone transactions a boost in the US. That category of mobile wallet use is seeing the most rapid growth by far. In store mobile payments to purchase goods and services are still seeing notably slower growth. Peer to peer mobile payments has remained the category of transactions consumers in the US are most likely to use on their devices.…

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New trends to emerge in the growing mobile commerce space

mobile commerce shopping

Several new trends could determine the future of the mobile payments world The mobile payments space is gaining momentum and evolving at a rapid pace. According to a report from eMarketer, the amount of money being spent by consumers in the mobile space will triple this year. As the mobile space continues to grow, new trends are likely to emerge throughout this sector. Some of these trends may provide businesses with new opportunities to engage consumers and find greater degrees of success in mobile ventures. Security technology will become more…

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Mobile payments market will see explosive growth in the US

mobile payments Europe

Report predicts the rise of mobile transactions throughout the United States The mobile payments market is expected to explode in the United States, according to the latest report from eMarketer. Consumers are becoming increasingly aware that they can use a variety of services to pay for products online and in physical stores, all from their mobile devices. These shoppers are showing more interest in mobile payments, largely due to their convenience, and the options that they have available to them are drawing more people into the mobile commerce market. Mobile…

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Mobile payments will be 3 times bigger next year

Women mobile payments texting trends

eMarketer has predicted that by the end of 2016, the usage in the United States market will have tripled. Among the most recent forecasts issued by eMarketer is one that has been of great interest to those in the mobile payments marketplace, as they have now said that the use of these transactions will continue to climb to the point that they will have tripled by the close of next year. This represents a significant growth of the use of smartphones at checkout counters and other points of sale. The…

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Companies stand to gain from the thriving mobile commerce market

Mobile Commerce augmented reality marketing campain

Companies showing support for mobile commerce are expected to see gains in the coming years Several companies are expected to benefit from the growing prominence of mobile commerce, according to analysis from Pacific Crest. Mobile has long been a thriving channel through which businesses could effectively engage consumers, but as mobile commerce continues to grow, companies that have positioned themselves well in the payments space are likely to find more success. PayPal, Vantiv, Visa, MasterCard and others are gaining significant momentum and may soon see major gains as a result…

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UK mobile payments to reach new heights in the coming years

mobile payments trends

Report shows that mobile will account for a third of all e-commerce sales made in the UK Mobile payments are expected to account for a third of all e-commerce sales made in the United Kingdom in the near future, according to a report from eMarketer. E-commerce has long been a prominent force in the European market, with many consumers showing favor for its convenient nature and the fact that they can find nearly any product they made be interested in on the Internet. The rise of mobile technology has given…

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