QR Code Press

Missed calls are a new form of mobile marketing

08/12/201108/12/2011 Jorge Gonzalez

A start-up company called ZipDial, which is based on Bangalore, has been using a unique new technique surrounding the missed call in order to maximize the potential of their mobile marketing. Though most mobile marketing firms have been placing the vast amount of their attention on mobile games, SMS, mobile ads, and VAS, ZipDial has discovered that using missed calls allows customers to be contacted for free and quite effectively. The company was created in February 2010 by Sanjay Swamy, Valerie Rozycki Wagoner, and Amiya Pathak. Its primary goal is…

New app to help businesses manage mobile campaigns

05/29/201105/22/2011 Stephen Vagus

A new mobile application is letting companies manage their QR code campaigns as well as create new, engaging content for their mobile sites. Zappit, a leading QR code campaign management platform, recently launched the application of the same name. The app lets companies manage their campaigns from the smart phones or other mobile device. As business and mobile technology continues to become entangled, the ability to keep track of marketing campaigns has become invaluable. Zappit allows companies to keep track of real time engagement activity, customize mobile websites connected to…

Media company creates a winning mobile campaign

05/28/201105/22/2011 Jennifer Goula

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

Three stages of mobile marketing, Part III: An industry professional’s point of view

05/27/201105/21/2011 Stephen Vagus

Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is that QR codes can be utilized as a multi-modal solution that allows users immediate…

Three stages of mobile marketing, Part I: Just starting out…

05/23/201105/23/2011 Stephen Vagus

The Louisiana Lottery is in the beginning stages of going mobile. Kimberly Chopin, communications manager for the Louisiana Lottery Corporation, has been at the heart of the effort, guiding the Lottery into new territory. We were able to get in contact with Kimberly and ask her some questions about how the company is using QR codes. Fortunately, she had quite a lot to say. How are you implementing QR codes in your marketing campaigns? The Louisiana Lottery has brainstormed dozens of strategies for utilizing QR codes to market our games,…