Papa Murphy’s unveils mobile marketing strategy through Phizzle partnership

Papa Murphy's Pizza Mobile Marketing

Mobile marketing and advertising provider, Phizzle, Inc., which specializes in the delivery of solutions for audience engagement for building fan loyalty and boosting customer revenues, has revealed that it has partnered with Papa Murphy’s in order to develop and run its enhanced mobile marketing campaigns in select American Papa Murphy locations. Papa Murphy’s is the nation’s fifth-largest pizza chain, having over 1,250 North American restaurants and was one of the pioneers of the “take n’ bake” pizza market. These two companies are working together to create mobile campaigns and promotions…

Read More

The bar has been raised for comparison shopping with m-commerce

Augmented Reality shopping mobile commerce

According to an LEK Consulting study, mobile commerce is rapidly sweeping its way across the United States, with 80 percent of smartphone users having stated that they have already used their mobile devices to assist in making a choice regarding a purchase within the last year, and two-thirds have actually bought something through their device. Furthermore, an ever-increasing number of mobile shopping apps are providing consumers on the go with new and improved methods of performing price comparisons across various channels and stores. This is encouraging customers to discover the…

Read More

Merchants adopting mobile marketing in hopes to catch consumer’s attention

Mobile marketing

With the raging popularity of smartphones becoming evident to everyone, merchants are quickly jumping onto the mobile marketing bandwagon in order to draw new customers and encourage existing ones to return and shop. Businesses can’t simply rely on storefront signage to bring in the crowds now that their customers are more likely to be looking at their smartphone screens as they walk by the shops. They need to place their messages directly in front of their customers at the moment that they are most likely to think about a purchase.…

Read More

Mall giant releases QR code campaign giving shoppers what they want!

QR Code Linked to Coupons

The Pennsylvania Real Estate Investment Trust (PREIT) has announced that they will be using QR codes as part of their new initiative to boost their digital media presence. The codes will be featured on a multitude of print advertisements, flyers and other materials. The codes will help smart phone users navigate PREIT’s 40 shopping centers. When scanned, shoppers will be able to find detailed information, including sales and upcoming events. Each shopping mall will have a mobile website and will be updated regularly by PREIT. The sites will be linked…

Read More

Google working on NFC mobile coupons

Google

Google is working with Ingenico on a way to start making use of their NFC enabled Smartphone’s. The service would send a redeemable coupon to the customer’s Smartphone while they’re shopping in the store. The coupon would then be redeemed on checkout and subtracted from the total purchase. Near Field Communication (NFC) technology has been in the works to be made a method of payment for Smartphone users. Several of the new Smartphone’s that have come out, or are coming out, are enabled with NFC technology. NFC works by radio…

Read More