Bing mobile advertising steps up its game with targeted ads

bing mobile advertising

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can add precision to their bids, aiming at consumers using certain specific types…

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A mobile optimized mobilegeddon may be headed to Bing, next

bing qr code scanner mobile optimized search microsoft

People performing searches on their phones and tablets may soon see smartphone friendly results first. Now that mobilegeddon has fully arrived at Google, where mobile optimized websites were given priority over those that were not designed in a way that would properly display and function on smartphones and tablets, it looks as though Bing will be headed in the same direction. Microsoft is altering the algorithm at Bing so that smartphone friendly sites will show higher on search results. Mobile browsing has become vitally important over the last few years…

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Microsoft redesigns its Bing page for mobile technology

bing qr code scanner mobile optimized search microsoft

The search site for smartphones and tablets now has a much more sleek and attractive appearance. Microsoft has now launched a brand new redesign of its Bing search engine site for mobile technology that is meant to reflect the attractive visual appearance of the version that had been created for desktop. The tech giant recreated the look of its smartphone friendly version in order to add similar imagery. The Bing homepage for mobile technology has now been recreated by Microsoft so that it has the same treatment as the desktop…

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Mhealth is a new focus for Microsoft with a Bing app

bing qr code scanner mobile optimized search microsoft

The tech giant is looking to take advantage of the massive trend toward mobile health and fitness. Microsoft has just joined the latest to jump onto the bandwagon for mhealth and fitness with the launch of its new mobile app called the Bing Health & Fitness application for the Windows Phone operating system. This unveiling comes at the same time that many other giants in the industry have expressed similar interest. Also showing interest in mhealth and fitness are other tech giants beyond Microsoft, such as Apple, Google, Samsung, and…

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Microsoft updates its Windows Phone Bing Translator app

bing qr code scanner mobile optimized search microsoft

Technology giant Microsoft has released updates to its famous Bing Translator mobile application. The application can be used to translate printed words by simply taking a picture. The Bing Translator has been useful for many travelers as it enabled them to read foreign languages in their native tongue. Microsoft believes that the system can be more intuitive, thus the company has updated the platform to use augmented reality. This will allow users to translate text in real time, but is only one of the application’s new features. The Bing Translator…

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