Tag: Aurasma

Xcel Brands brings augmented reality to Isaac Mizrahi

Stephen Vagus
Mobile Commerce

Xcel and Aurasma give Isaac Mizrahi a high tech upgrade Xcel Brands, a leading multichannel retail and marketing organization, acquired the Isaac Mizrahi fashion brand last September and is now looking to put a high-tech twist on it by introducing augmented reality. The organization has been an advocate for augmented reality for years, using it to sell popular brands to tech-savvy consumers. Now, the company is focusing its efforts on the new Isaacmizrahinewyork application, which makes use of the Aurasma augmented reality platform to provide consumers with an engagement experience.…

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Publishers embrace augmented reality to appeal to consumers

Stephen Vagus
Bauer Media Heat magazine augmented reality

IPC and Bauer Media to utilize augmented reality technology Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. IPC’s Look magazine and Bauer Media’s Heat magazine will feature a variety of digital content that is designed to improve the experience of readers. Both publishers believe that the technology may help them compete with digital platforms, which have become rampantly popular with consumers. The initiatives are primarily focused on t he UK market, where circulation of print…

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Augmented reality used to celebrate 21 years of the Ministry of Sound

Stephen Vagus
augmented reality record label

Record label launches new augmented reality flyer campaign British record label Ministry of Sound has partnered with Aurasma, a leading developer of augmented reality, to create a new series of interactive flyers. The flyers are meant to mark the 21st anniversary of the record label. The flyers will be distributed throughout London as a way to encourage consumers to partake in the measures the record label is taking to celebrate the event. The Ministry of Sound believes that augmented reality is the ideal way to engage consumers in this way.…

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Laguna Beach launches first augmented reality application

Sam Lambert
Augmented-reality

Augmented reality application to provide tourists with information and interactive experiences The Laguna Beach Visitors & Conference Bureau has partnered with Aurasma to create what it is calling the first augmented reality mobile application associated with a beach and its surrounding areas. The Bureau has unveiled the Official Laguna Beach Travel Info Mobile App, which is slated for release early this month. The application will boasts of several features, the most prominent of which is augmented reality. The application makes use of the Aurasma augmented reality platform in order to…

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Aurasma celebrates first anniversary

John Montgallo
Aurasma AR App

Augmented reality pioneer turns a year old Famed augmented reality developer Aurasma recently celebrated its first anniversary. The company has become a powerful force in the augmented reality and technology industries, proving to be a pioneer in terms of interactivity and entertainment. The Aurasma augmented reality platform has been a popular tool for companies in a variety of industries, ranging from retail to marketing and everything in between. The popularity of the platform continues to grow as the demand for augmented reality grows among businesses and consumers. Aurasma boasts of…

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