Record label launches new augmented reality flyer campaign
British record label Ministry of Sound has partnered with Aurasma, a leading developer of augmented reality, to create a new series of interactive flyers. The flyers are meant to mark the 21st anniversary of the record label. The flyers will be distributed throughout London as a way to encourage consumers to partake in the measures the record label is taking to celebrate the event. The Ministry of Sound believes that augmented reality is the ideal way to engage consumers in this way.
Augmented reality content designed by Aurasma
The record label is not the first to make use of augmented reality for a series of flyers. The company has based its campaign off of the examples of others that have used the technology in the past. The augmented reality content embedded in the flyers is meant to provide consumers with a new dimension of interactivity with the Ministry of Sound. More than 80,000 flyers have been commissioned, each of which will contain an augmented reality experience designed by Aurasma.
Content to range from exclusive videos to interactive images
The digital content contained in the flyers can be accessed through a smart phone or other mobile device that is equipped with an augmented reality application. This digital content will range from exclusive videos to interactive displays. Consumers will be able to find out more information concerning the Ministry of Sound’s anniversary celebrations through the flyers and may have a chance to win prizes through events the record label may be holding.
Augmented reality continues to grow in popularity along with mobile devices
Augmented reality has emerged as one of the premier ways to engage mobile consumers. Mobile devices have claimed an important place in society and are expected to continue playing a vital role around the world well into the future. As more consumers get their hands on advanced mobile devices, augmented reality is expected to become more commonplace.
