Tag: augmented

Lumus unveils new QE-31 augmented reality glasses, offers hands-on demo at technology conferences

Stephen Vagus
Augmented Reality Glasses Example

Augmented reality glasses seem to be the rage amongst technology companies these days. Lumus, makers of high-tech eyewear, have been working on an augmented reality system housed within a pair of glasses for some time. During this year’s Consumer Electronics Show held in January, the company showed off an early version of its new glasses. Now, the company has unveiled an upgraded model called QE-31, which is billed as a major improvement upon previous designs. The new model consists of a durable frame that serves as a mount for the…

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Virtuteq augmented reality application allows users to add digital content to the real world

Sam Lambert
Mobile Commerce

As the world grows more attuned to mobile technology, augmented reality is beginning to take up much of the limelight. The technology has opened up a new way for people to interact with their environment. This is done through augmented reality browsers, simple but sophisticated smart phone applications that act as a sort of Internet browser for the real world. As people become more familiar with augmented reality technology, these browsers are growing more advanced, allowing smart phone users to embed their own digital experiences into the world. Mobile technology…

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ERA Real Estate adopts augmented reality to connect with potential homebuyers

Sam Lambert
Real Estate Mobile Marketing

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

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Online clothing giant Mr Porter launches augmented reality treasure hunt to celebrate first anniversary

Stephen Vagus
QR Code Scavenger Hunt

Mr Porter, an expansive online clothing retailer, has launched a new campaign to celebrate its first anniversary. The company will kick off an interactive treasure hunt later this month to mark the occasion. The hunt will span five cities around the world. These cities will be Sydney, New York City, London and Hong Kong. What makes the treasure hunt interactive is its use of augmented reality. Using the Goldrun application, participants will be able to track down digital clues that could help them win prizes from Mr Porter. The application…

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Microsoft Research’s Beamatron hints at the possible future of augmented reality

John Montgallo
Beamatron

Developers from Microsoft Research, the development wing of Microsoft that focuses on emerging technologies, have been experimenting with a new system they call Beamatron. The system uses the Xbox 360 Kinect motion-capture camera to help generate digital images that are projected onto a physical surface using augmented reality. In this sense, the Beamatron system lives up to its name. Developers believe that the system could have significant implications for a variety of industries, especially communications, where the system could be used to facilitate holographic communications between people. Currently, the Beamatron…

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