QR Code Press

Mazda adopts augmented reality for new marketing campaign

11/26/201111/26/2011 Stephanie Beck

Japanese automaker Mazda is taking a step into augmented reality with a new marketing campaign. The company has long fought to be on the cutting edge of technologies and believes that augmented reality is the next step in marketing and, on a larger scale, consumer engagement. Mazda’s new campaign can be found in magazines such as Wheels, Men’s Health and Fishing World. Each ad will feature an augmented reality video that can be activated by a smart phone. The auto industry has become enamored by augmented reality recently. The technology…

Workers receive remote guidance through wearable AR

11/21/201111/21/2011 Julie Campbell

Yet another use for augmented reality has been discovered by a research team from the National Institute of Advanced Industrial Science and Technology (AIST) in Japan. This team of researchers has come up with an augmented reality guidance system that can provide new hires or inexperienced workers with remote guidance that can help to improve their performance in navigating challenging situations. The system is currently in a prototype stage of development, but it works by making it possible for a worker’s first-person perspective to be shared while within a difficult…

Macy’s “Believe” campaign uses augmented reality in 2011

11/21/201111/21/2011 Jesse Collins

Macy’s has announced the start to its annual “Believe” campaign, which runs in stores across the country to support the Make-A-Wish Foundation charity, and this year, it will include augmented reality. It has designed its campaign this year to follow the successes of the first three years when it brought in over four million letters. This year, it will once again be welcoming its customers to write letters to Santa and mail them to Macy’s to help the charity. What is different this year, though, is that there will be…

Bratz Masquerade dolls feature augmented reality this holiday season

11/20/201111/18/2011 Stephanie Beck

Parents shopping for this year’s Bratz Masquerade dolls – and the little girls who will be receiving them as gifts for the holidays – will discover that the product now features new packaging that includes QR codes. These codes will give their users access to a video that hypes a 3D interactive makeover. The fashion doll’s manufacturer, MGA Entertainment, is hopeful that the QR codes and their associated game using augmented reality will help to add more oomph to the holiday season. Sales director of digital marketing, Richard Saito, from…

Tesco announces the trial use of AR technology

11/19/201111/18/2011 Jennifer Goula

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…