QR Code Press » Entries tagged with "augmented reality definition"
Augmented reality continues to make waves in the world of art
A recent study conducted by CultureLabel, an online art retailer, indicates that a staggering 87% of global population use mobile devices. The study, titled “Mighty Mobile!” suggests that 77% of these people use their mobile devices to find information on a variety of subjects. Mobile technology has certainly been a boon for the online world, enabling businesses to reach out to consumers no matter where they are. As mobile technology becomes more common place, emerging … Read entire article »
Filed under: Augmented Reality, Fashion/Art, Featured News, Trends
Aurasma augments the real world with real-time web updates
Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing
Ravensburger’s new augmented reality maze to debut at the American International Toy Fair in New York City
Ravensburger, makers of high quality puzzle games, has announced the launching of a new line of interactive puzzles that uses augmented reality to put players into the game itself. The first of these new games is called Electronic Labyrinth, which will be available for iOS mobile devices. The game seeks to provide a unique experience to consumers by allowing them to traverse the virtual world. Ravensburger has plans to release a number of augmented reality … Read entire article »
Filed under: Augmented Reality, Entertainment Industry, Featured News, Mobile Commerce
‘TOTAL FILM’ PRODUCES ULTIMATE INTERACTIVE ISSUE WITH BLIPPAR
Total Film, the modern movie brand for film fans, has partnered with mobile image recognition and augmented reality platform Blippar, to create the ultimate interactive print issue. In a Future first, the issue enables readers to bring the front cover and pages within the magazine to life via their smartphones and the free Blippar application. The interactive content includes the ability for readers to turn themselves into a Total Film cover star, simply by hovering their iPhone … Read entire article »
Filed under: Augmented Reality, Entertainment Industry, Featured News, Mobile Commerce
Nokia’s City Lens application to be available for Lumia 800 and Lumia 900 models
Famed telecommunications company Nokia has begun showing off its new augmented reality mobile application. The app is called Nokia City Lens and will be available for the Nokia Lumia 800 and the upcoming Lumia 900. The company has been investing in a number of different mobile technologies in an effort to provide consumers with a new experience. Augmented reality is part of Nokia’s plan as it allows consumers to see the world in a way … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, United States
Nestle to launch new augmented reality campaign later this month
Nestle has made a major change to its market research budget, putting a major focus on contests and games. The famed food company is preparing to launch a new crowdsourced campaign that will help it find four new flavors for their popular Kit Kat brand of candy. The new campaign will reflect the change in Nestle’s marketing focus as it will task consumers with determining what these four flavors will be. To accomplish this, the … Read entire article »
Filed under: Augmented Reality, Commercial, Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends
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