Google augmented reality goal is “100 million” devices before next spring

smartphone Google augmented reality

The search engine giant is geared up to bring an AR technology to millions of devices throughout the winter. A recent Google augmented reality announcement revealed the search engine giant has plans to rival Apple in the AR technology sphere. The reason is that its future upcoming platform that will make it possible for Android phone users to use AR apps without hardware changes. Apple has been working on its own iOS update which will include a push toward augmented reality use. At the same time, a Google augmented reality…

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Virtual and augmented reality market is on the edge of an explosion

Android Pokemon Go augmented reality market

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual and augmented reality market is still exceptionally young but is preparing to…

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Augmented reality apps take off among beauty brands

beauty augmented reality apps makeup nails

AR tech is becoming a very familiar component in style and cosmetics applications. With Pokemon Go encouraging millions of players around the world to “catch ‘em all,” augmented reality apps are now a familiar sight. However, as popular as that game app may be, it is among beauty brands that the mobile technology is seeing notable growth. Mobile commerce has become a massive focus in the beauty industry, which is a highly visual market. As beauty brands rely heavily on the ability to show consumers exactly what they’re getting, augmented…

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The augmented reality marketplace is suddenly taking off

Augmented Reality apps

At the same time that virtual reality is carving out a space for itself, ABI Research says AR is also heading upward. Though virtual reality technology has been receiving a very large amount of attention from the media over the last short while, the augmented reality sector has also been seeing a tremendous amount of growth and it looks as though this is going to continue into the future. A recent data analysis of the industry has shown that products with AR tech will be making up a larger market…

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Augmented reality apps get a shot in the arm from wearables

augmented reality technology Mobile commerce

According to findings from Juniper Research, AR applications will gain from enterprise head-mounted devices. Juniper Research has now released some of its newest findings, which have revealed that augmented reality apps stand to experience a significant boost once enterprise head-mounted devices begin to truly take off. The findings predicted that by 2019, these AR applications will have generated $2.4 billion in annual revenues. That type of income for augmented reality apps represents a considerable growth from the current trends. Last year, the earnings for those applications were estimated to have…

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Augmented reality may be 30 percent bigger every year

online augmented reality

Research is showing that the AR technology market is experiencing a steady rapid growth. According to a recent study by TechSci Research, the augmented reality market in the United States is expected to grow by 30 percent every year from now until the close of 2018. This trend is the result of the growing familiarity among consumers with AR technology. The TechSci Research results also indicated that as time progresses, there will be a much greater push in augmented reality, which will drive the technology forward and will bring about…

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Augmented reality presents growing opportunity for app companies

Augmented Reality apps

These applications provide considerable opportunities in areas such as animations, videos, and 3d models. Retailers and other consumer focused businesses are placing an increasing focus on augmented reality, to be able to provide shoppers with an enhanced overall product and brand discovery and interaction experience. This has caused the makers of apps that use this technology to experience a tremendous sudden growth. Even the smallest augmented reality startups are finding that their business is doubling, tripling, or quadrupling throughout this year, due to the rising interest from large brands. This…

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Augmented reality predictions for 2013

Vuzix Augmented Reality Glasses

Next year is expected to come with a number of exciting new developments in AR technology and use. Though augmented reality may still feel as though it is something that won’t happen until well into the future, it has already arrived in 2012, and by next year, it is expected to make an exciting splash. It is predicted that the technology will become much more mainstream in 2013, for a number of reason. Among the primary reasons that mobile commerce experts feel that augmented reality will be virtually everywhere next…

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Augmented reality study predicts billions of app downloads by 2017

Mobile Commerce sales

In 2013 alone, the study forecasts mcommerce revenue of $300 million from AR. A new report has been released to reveal the findings of a study about the use of augmented reality from now through 2017. What it revealed was that the technology is rapidly on the rise and that it has a great deal of potential. It predicted that by the year 2017, there will have been around 2.5 billion annual downloads of augmented reality applications on smartphones and tablets. Moreover, it also forecasted that it will generate revenue…

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Augmented reality education in Canada

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Augmented reality education gaining ground Augmented reality has gotten a lot of attention recently for its uses in gaming and entertainment. The technology is often used to provide consumers with engaging experiences that are meant to focus their interests around certain products or activities. Indeed, this is one of the major features of augmented reality that has proven attractive to technology companies like Google. Augmented reality has more practical uses, however, as exhibited by students at the Calgary Science School in Alberta, Canada. These students are drawing more attention to…

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Xcel Brands brings augmented reality to Isaac Mizrahi

Mobile Commerce

Xcel and Aurasma give Isaac Mizrahi a high tech upgrade Xcel Brands, a leading multichannel retail and marketing organization, acquired the Isaac Mizrahi fashion brand last September and is now looking to put a high-tech twist on it by introducing augmented reality. The organization has been an advocate for augmented reality for years, using it to sell popular brands to tech-savvy consumers. Now, the company is focusing its efforts on the new Isaacmizrahinewyork application, which makes use of the Aurasma augmented reality platform to provide consumers with an engagement experience.…

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