Mobile commerce focus placed on Android and iOS

Apple vs Android mobile marketing

A survey has shown that there has been a push by developers to focus on those two operating systems. According to a survey that was conducted jointly by IDC and Appcelerator, developers have been maintaining a focus on Android and iOS as the industry continues to take bigger steps into mobile commerce. These two companies are now anticipating a massive explosion of the channel. Based on their survey results, the companies feel that mobile commerce is not only set to take off, but that it will transform the way that…

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Mobile commerce through iPhones has reached a 5 percent share of the marketplace

iphone mobile technology news m-commerce

This notable online shopping portion of website traffic is coming from Apple devices. Mobile commerce is having a surprising impact on the online shopping environment, and iPhones are holding a particularly large position in this evolution. Though this platform has yet to fully come into its own, this certainly doesn’t mean it’s slow. Individuals worldwide are using their smartphones to make purchases through mobile commerce apps and optimized websites. The leading online shopping sites have reported that an average of 3.31 percent of the visits that are made to their…

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Google and Apple face off over map based mobile commerce

Apple vs Android mobile marketing

iPhones will no longer carry the mapping services from its top competitor. Apple has announced that by the fall, its iPhones will no longer be carrying the maps from Google, but will alternatively have a built in mobile commerce iOS mapping service for its users. Mapping services have become a central part of the smartphone user’s experience. They use their devices as a key method of the way that they navigate their own environment and the world as a whole. As such, a map is an important part of that…

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