This notable online shopping portion of website traffic is coming from Apple devices.
Mobile commerce is having a surprising impact on the online shopping environment, and iPhones are holding a particularly large position in this evolution.
Though this platform has yet to fully come into its own, this certainly doesn’t mean it’s slow.
Individuals worldwide are using their smartphones to make purchases through mobile commerce apps and optimized websites. The leading online shopping sites have reported that an average of 3.31 percent of the visits that are made to their sites come from Android smartphones, says technology company, Monetate. That is a 1.76 percent increase over 2011. However, the real difference that is being made is coming from iPhones, which are responsible for 5.41 percent of the visits.
iPhone use for mobile commerce has increased by 2.45 percent over the last year.
However, what many businesses have found to be quite notable is that while iPhone users may be visiting mobile commerce websites more frequently, it is the Android users who provide the best conversion rates. Only 1 percent of iPhone users convert, compared to 1.26 percent of Android device users.
These statistics are similar when comparing the iOS and Android based tablets. Android tablets have a mobile commerce conversion rate of 3.58 percent, in comparison with the iPad conversion rate at 3.19 percent. At the same time, as is the case among cell phone users, it is the Apple devices that are generating the most traffic, even if they aren’t experiencing the highest conversion numbers.
Among tablet visits to mobile commerce sites, 88.31 percent come from iPads. Android and Kindle Fire (Amazon) tablets are now making up a combined share of approximately 10 percent. Over the last year, though, Amazon tablets have been showing signs of moving into the iPad’s current territory.
The reason for this, according to Monetate, is that while there isn’t a tremendous difference between the two leading platforms, there are still some interesting dissimilarities. They have hypothesized that it could be that iOS users have a broader range of other means with which to shop, such as native mobile commerce apps.
