Providing a unique dining experience is just a scan away!

Mobile technology is beginning to influence the way more businesses function. As technology becomes more advanced, companies have to account for changes trends and expectations. Failing to do so could mean the inability to compete in a field that is becoming more reliant on mobile devices. QR codes, in particular, are becoming a vital marketing tool. While the codes have been used by a number of industries for many years now, the restaurant business has only recently taken to using the codes. Radisson Edwardian, one of the most prestigious hotel…

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QR codes help breathe new life into the library system

Some argue that QR codes will never make it here in the U.S., that we don’t have the same love as Japan does for the codes, but still we keep seeing them pop up everywhere, especially in government run agencies like your local library. While many speculate their success, others keep on churning out new QR code campaigns due to the low cost nature of them, the ability to use tracking systems and the potential of delivering more information to patrons. One of the latest to join the ranks of…

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When two worlds collide

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…

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Easy and cheap ways to give your business a fresh look

Big name businesses are starting to use new marketing techniques for advertising. Companies are realizing that if they want to reach certain age groups, or crowds, then they have to reach out to them at their level. Just putting an ad on television or in a magazine won’t do it anymore. Companies have done everything they can think of to catch your attention during an advertisement. They’ve used famous actors and sports figures, done slap-stick comedy, and they’ve even used babies, senior citizens and animals. But all of that is…

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