UK mobile marketing trends Archives

UK mobile marketing retailers report receives IBISWorld update

05/14/201205/14/2012 Stephanie Beck

The industry research firm has updated its cell phone advertising forecast report. Retailers that use mobile marketing in the United Kingdom have seen a number of challenges with the channel and it has been predicted that over the next five years beyond 2012 to 2013 will experience a 5.1 percent annualized decline. This, even though consumer demand has been continuing to grow. One of the primary problems is that the revenue growth is being impacted by the increase in competition among the various operators, which has led average cell phone…

Report shows the growing popularity of QR codes around the world

10/12/201110/12/2011 Jennifer Goula

3GVision, a leading mobile technology company specializing in barcodes, has released their latest report concerning the global growth of QR codes. The company has been releasing these reports at regular intervals for the past two years as a way to help those invested in mobile marketing gauge the progress of QR codes. The report shows that consumers throughout the world are beginning to make use of QR codes. Should these trends continue, the codes are likely to become one of the most powerful marketing tools in the world. According to…