Twitter ad transparency gets a boost to prevent potential future elections tampering

twitter ad transparency social media marketing

Social media networks have been scrambling to improve their reputations when it comes to elections results. Twitter has announced that it is making some serious changes to the Twitter ad transparency on its platform. Following a Russian political advertising investigation, the company is aiming to ensure that it will avoid influencing future elections results. The new transparency center will launch in coming weeks and will make it easier for users to see who is advertising. Over the next few weeks, Twitter ad transparency will becoming increasingly obvious by way of…

Read More

Twitter social media marketing isn’t earning enough for the company

twitter ad transparency social media marketing

A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after its advertising has fallen short. The Twitter social media marketing strategy simply isn’t bringing in the revenue…

Read More

Social media marketing product review strategies power up engagement

Social media marketing strategy quality book reviews

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

Read More

Social media marketing through Twitter gets a boost from Google

social media marketing Twitter Sign In Screen

Marketers can now take advantage of the fact that tweets will be included in the search engine’s results. A recent announcement by Google and Twitter has caused marketers and brands, alike, to take a second look at their social media marketing strategies, as their tweets are now being incorporated into search engine results. Tweets are going to begin showing up in the results that are displayed for queries made in the Google app. Tweets will also work their way into mobile web search results and will soon appear in those…

Read More

CEOs dive into social media marketing brawl over Super Bowl ads

social media marketing fight battle twitter

The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. #typical @sprint. #SprintLikeHell.” At the time, he was using social media marketing…

Read More

Social media marketing strategies at Facebook and Twitter freshen up stale ads

Social Media Marketing

These two networks are working to come up with new ways to generate profit from their current successes. Twitter, Facebook, and other platforms are now working on enhancing their social media marketing experience so that they will be able to bring in greater profits based on their ability to successfully reach millions of consumers. Facebook already has over one billion users and it has been working very hard to boost its income via marketing. Twitter has been doing the same, with a notably greater focus on social media marketing much…

Read More

Social media marketing analytics dashboard comes to Twitter

Twitter QR codes outage Mobile social media marketing mobile ads

The social network has now launched a new set of features to help in the optimization of strategies. Twitter has now upgraded its analytics dashboard in order to give its users the ability to measure impressions of tweets and the engagement that they generate, in addition to the performance that is achieved by social media marketing over time. The hope is that it will assist Twitter users in being able to “effectively optimize their content strategy”. The Analytics tab at ads.twitter.com can now be accessed by verified users, Twitter Card…

Read More

Social media marketing loves the Suarez bite scandal

social media marketing puma twitter fifa world cup

Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

Read More

Social media marketing will come out on top at the Brazil World Cup

brazil 2014 world cup social media marketing

Facebook, Twitter, and YouTube are all expected to cash in on ads in a big way. The World Cup is exploding with excitement and as everything comes together for this massive soccer event in Brazil, social media marketing is already making a tremendous splash in advertising and is expected to become more important than it ever has been before throughout these games. Television and radio have always been tremendously important, but mobile and social are stepping into the battle. Social media marketing is taking off at full force for the…

Read More

Social media marketing at Twitter expands further

Twitter QR codes outage Mobile social media marketing mobile ads

The network’s mobile advertising is continuing to grow through a new deal that it has made. The media services division from Omnicom Group Inc. has recently entered into a comprehensive new social media marketing agreement with Twitter, the massive (and growing) network that is rapidly becoming a very important player in the smartphone ad environment. This agreement is designed to expand the reach of both companies in terms of their mobile ads. The social media marketing deal is worth an estimated $230 million between Twitter and Omnicom. This figure and…

Read More