twitter marketing Archives

Twitter ad transparency gets a boost to prevent potential future elections tampering

10/26/201710/25/2017 L. Green

Social media networks have been scrambling to improve their reputations when it comes to elections results. Twitter has announced that it is making some serious changes to the Twitter ad transparency on its platform. Following a Russian political advertising investigation, the company is aiming to ensure that it will avoid influencing future elections results. The new transparency center will launch in coming weeks and will make it easier for users to see who is advertising. Over the next few weeks, Twitter ad transparency will becoming increasingly obvious by way of…

Twitter social media marketing isn’t earning enough for the company

03/28/201703/24/2017 Stephanie Beck

A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after its advertising has fallen short. The Twitter social media marketing strategy simply isn’t bringing in the revenue…

Social media marketing through Twitter gets a boost from Google

05/28/201505/27/2015 Julie Campbell

social media marketing Twitter Sign In Screen

Marketers can now take advantage of the fact that tweets will be included in the search engine’s results. A recent announcement by Google and Twitter has caused marketers and brands, alike, to take a second look at their social media marketing strategies, as their tweets are now being incorporated into search engine results. Tweets are going to begin showing up in the results that are displayed for queries made in the Google app. Tweets will also work their way into mobile web search results and will soon appear in those…

CEOs dive into social media marketing brawl over Super Bowl ads

02/03/201502/02/2015 Julie Campbell

social media marketing fight battle twitter

The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. #typical @sprint. #SprintLikeHell.” At the time, he was using social media marketing…

Social media marketing strategies at Facebook and Twitter freshen up stale ads

09/22/201409/20/2014 Jorge Gonzalez

These two networks are working to come up with new ways to generate profit from their current successes. Twitter, Facebook, and other platforms are now working on enhancing their social media marketing experience so that they will be able to bring in greater profits based on their ability to successfully reach millions of consumers. Facebook already has over one billion users and it has been working very hard to boost its income via marketing. Twitter has been doing the same, with a notably greater focus on social media marketing much…