Twitter ad transparency gets a boost to prevent potential future elections tampering

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Social media networks have been scrambling to improve their reputations when it comes to elections results. Twitter has announced that it is making some serious changes to the Twitter ad transparency on its platform. Following a Russian political advertising investigation, the company is aiming to ensure that it will avoid influencing future elections results. The new transparency center will launch in coming weeks and will make it easier for users to see who is advertising. Over the next few weeks, Twitter ad transparency will becoming increasingly obvious by way of…

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Twitter social media marketing isn’t earning enough for the company

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A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after its advertising has fallen short. The Twitter social media marketing strategy simply isn’t bringing in the revenue…

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Social media marketing product review strategies power up engagement

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Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

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Social media marketing through Twitter gets a boost from Google

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Marketers can now take advantage of the fact that tweets will be included in the search engine’s results. A recent announcement by Google and Twitter has caused marketers and brands, alike, to take a second look at their social media marketing strategies, as their tweets are now being incorporated into search engine results. Tweets are going to begin showing up in the results that are displayed for queries made in the Google app. Tweets will also work their way into mobile web search results and will soon appear in those…

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CEOs dive into social media marketing brawl over Super Bowl ads

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The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. #typical @sprint. #SprintLikeHell.” At the time, he was using social media marketing…

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