Filmmakers embrace interactive technology to give audiences a more engaging experience

AR Technology

As technology becomes more advanced, its relationship with the world of nature is gaining more attention. Filmmakers are turning to multimedia to produce more interactive movies and have been taking interest in augmented reality. Such is the case with “Bear71,” a new documentary that examines the relationship between wildlife and technology. The documentary is part of the “New Frontier” program from the Sundance Film Festival, which seeks to showcase how filmmakers are using new technologies to create interactive experiences. The documentary follows a grizzly bear in the Banff National Park…

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Sorel’s handy footwork at the Sundance Film Festival stirs things up!

This year’s Sundance Film Festival is set to host a rather different kind of scavenger hunt. Sorel, a high-end footwear brand, is inviting guests to participate in a virtual hunt using a mix of augmented reality, Facebook and, of course, QR codes. Park City, Oregon, home of the 2011 festival will be transformed by technology for the first six days. There’s a lot at stake as Sorel puts up its most popular brands for grabs – including exclusive access to events normally reserved for those of significant fame and/or VIP…

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