Mobile commerce transactions are highest in Japan

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The second quarter figures for 2016 showed that the country had nearly 55 percent conversion rates. Criteo recently released its figures regarding mobile commerce transactions in Q2 2016. They revealed that the conversion rates for m-commerce were highest in Japan, the United Kingdom and South Korea. The performance marketing technology firm underscored that the top spot was held by Japan. These results were compiled after analyzing 1.7 billion transactions from both desktop and mobile sites. The analysis involved annual sales totals worth $720 billion. It involved the figures from more…

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Impulse is driving mobile commerce in South Korea

Laughing Young Woman Socializing in a Party Setting - mobile commerce

Impulse buying is becoming a major force for those living in South Korea Consulting firm McKinsey has released a report that shows that impulse is driving participation in mobile commerce in South Korea. The report notes that the country’s mobile commerce market has doubled in value every year since 2010. Now, mobile accounts for nearly one-third of all online sales made in the country, making South Korea one of the most attractive mobile markets in the world. The report also notes that consumers are making mobile purchases based on impulse…

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Naver to launch mobile payments service in South Korea

Mobile Payments adoption by women

New mobile payments service will be launching in South Korea this year Naver, the leading web portal operator in South Korea, has plans to launch its own mobile payments service in June of this year. The company has seen a great deal of promise in the mobile space, with this perspective coming from its subsidiary Line, a leading messaging service based in Japan. Naver notes that 30% of keyword searchers have to do with shopping, and many of these searches are coming from mobile devices. Naver Pay will allow consumers…

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Mobile commerce market is showing healthy signs of life in Asia

mobile commerce payments smartphone shopping

Mobile apps are beginning to embrace the concept of processing mobile payments Mobile commerce is heating up throughout Asia. People are adopting smartphones and tablets at a rapid rate and they are beginning to demand more mobile-centric services from the companies that they support. These companies are answering this demand by introducing new features to their well used mobile applications. A growing number of mobile apps, that had once been little more than social media tools, are now becoming mobile commerce platforms. KakaoTalk is planning to facilitate mobile payments beginning…

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M-commerce channel led by China and South Korea

mobile commerce asia pacific

The Asia Pacific marketplace is leading the entire world in its smartphone shopping. According to a recent report, the importance of m-commerce is steadily growing across the Asia Pacific region, to the point that the world is being led by that part of the globe in smartphone shopping. The report was based on a study that examined the way countries in that area use the channel. It determined that 55 percent of online shoppers in China had already made at least one purchase over m-commerce during the last quarter of…

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Interactive marketing becoming more popular in South Korea

South Korea NFC Shopping

Marketing industry continues to adjust to the trends influencing consumer interest As mobile technology becomes more common amongst consumers, the marketing industry has to adapt to the changes in consumer interest. South Korea’s marketing industry is the latest sector to experience a technological transformation, with many advertisers beginning to focus on interactive marketing. As such, NFC technology is beginning to gain traction in the industry because of its ability to dynamically connect consumers with businesses. The use of the technology is expected to continue growing as more marketers see success…

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South Korea to test NFC payments in busiest market in the nation

MyeongDong Street South Korea Mobile Commerce

NFC-powered mobile wallets are getting their first large scale, real world trial in Seoul, South Korea. The city is home to one of the busiest marketplaces in the world, known as Myeong-Dong Street. Hundreds of shops line the street, making it a prime testing ground for the performance of mobile payments. The Korea Communications Commission has teamed with several telecommunications companies, such as Samsung and Nokia, to bring NFC terminals to more than 200 stores lining the street. Smart devices are becoming very popular in South Korea. The number of…

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U.K. wireless providers work together to accelerate mobile payments

Mobile Commerce Industry

Three of the leading U.K. wireless operators are partnering in an effort to hasten the use of mobile payments which will permit consumers to use their mobile phones and other devices to pay for purchases. The joint venture is among Vodafone, Orange and T-Mobile, and Telefonica’s O2. They will be working together to develop a system of mobile commerce that should bring banks, retailers, and advertisers together. There have been discussions over the last few years about near field communications (NFC) which would provide consumers with a secure method of…

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South Korea to add 300,00 new Pay-By-Phone checkouts at major retail counters

South Korea NFC Shopping

South Korea has announced its intentions to either newly install or upgrade the mobile payment units at 300,000 checkouts, enabling major transport services and retailers to accept customer payments by way of mobile devices such as cellular phones. This attempt is only the latest in several efforts made by the country to encourage this potentially profitable market, with the competitive introduction of Apple Inc. and Google Inc.’s services for payment by phone. The communication commission of the country stated that it would also be requiring all vendors of smartphones to…

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