Social media marketing revenues in the United States predicted to reach $15 billion

social commerce media

A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected to rise to break the $8.4 billion mark by the end of 2014. This is being…

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Social media marketing is friendliest at Facebook

mobile commerce facebook social media marketing

According to a U.K. survey, that is the network that provides the best marketer experience. A social media marketing survey was recently conducted by a London based firm, which showed that Facebook is the platform that is the most preferred among marketers who use social channels to reach their consumers. There were 171 marketers in the United Kingdom who participated in this study. The participants were asked questions about their social media marketing preferences when it came to campaign development and evaluation. It was conducted by the Direct Marketing Association’s…

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Social media marketing could be reaching the saturation point

Social Media Marketing

A new Mindshare report has suggested that within the next two years, this channel may present challenges. A new industry forecast has just been released by Mindshare, which has revealed that over the next two years, it is likely that advertisers and marketers will find that they are challenged by saturation in the area of social media marketing. This is being predicted as a tremendous amount of consumer data is suddenly being produced in digital media. The prediction stated that as mobile becomes one of the leading areas through which…

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Social media marketing campaigns are seeing important gains

mobile social media marketing

The results of the various efforts this year are starting to produce figures as to their successes. A company called FrogAds has just released the results regarding the achievements of the social media marketing campaigns that it has had in place since June of this year, and they have produced some figures that could help to shape the decisions made for next year’s campaigns. That company has been rated by Alexa as being in the 130,600 spot after Craigslist. Craigslist is currently ranked by Alexa in the 43rd position. The…

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Satmetrix Net Promoter Benchmark Study identifies online businesses with best customer loyalty

Online Shopping Statistics

The Satmetrix software company and top customer experience program company from the Net Promoter has now issued its 2012 Net Promoter Industry Benchmark reports that examined 22 different industry sectors including online businesses. Over 200 brands were rated by more than 30,000 consumers in the United States. Among those that stood out as superior to their competition were Apple and Amazon.com. The report was based on the results of this survey, which included the participation of individuals across the country in terms of their experiences with the brands that they…

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SheSpeaks survey shows product satisfaction is most important for marketing to moms

Social Media Marketing to Moms

The results of a survey performed by SheSpeaks have been released in a white paper by that company and Mom-entum that shows that the most important element in marketing to moms is a high quality effective product. Moms are a primary target market for thousands of companies across the country and around the world. In the United States alone, brands focus billions of marketing dollars directly at mom customers. From coupons to commercials and from product samples to full social media campaigns, moms always have the attention of companies selling…

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Marketing Trends Turn to Social Media as a Critical Tool

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Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations. This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with company pages, and 69 percent follow status updates and blogs. The methods of social…

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