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Mobile marketing could benefit from smart watches

03/25/201303/25/2013 John Montgallo

As the rumors continue to build regarding a release from Apple, predictions are being made about benefits. Rumors are mounting regarding an upcoming release of a smart watch powered by Apple’s iOS, as well as the potential that such a device could present in various areas such as mobile marketing. The device has been affectionately nicknamed the iWatch by bloggers, and marketers are wondering how it could benefit them. The predictions are blossoming to everything from the release of similar devices by other manufacturers, to the possible benefits that could…

Apple begins to dabble in smart watches

02/15/201302/13/2013 L. Green

Apple turns to smart watches to combat fatigue among consumers Apple has established itself as a leader in the realm of mobile technology. Despite the company’s dominance in this sector, it has been seeing a phenomenon often referred to as “Apple fatigue” throughout the world. Consumers are becoming jaded when it comes to the mobile devices being produced by Apple. For the past several years, many of the company’s devices have, essentially, been the same, with only modest variations in features and size. The iPad represented the first significant change…