QR codes are scanned most by Apple mobile devices

QR Codes trends statistics

That said, Android based smartphones and tablets aren’t too far behind, says ScanLife. There have been a lot of conflicting headlines over the last while as to whether or not the time of QR codes has passed and if there is any chance that these 2D barcodes could bring themselves to a place of relevance in the future. Current statistics and trends are showing that quick response codes are hanging in there. At the same time that big names such as Alibaba, Snapchat, and Shazam are introducing QR codes to…

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QR Code Detective: Are you using the best scanner?

QR code detective - scanners

There are dozens, if not hundreds of quick response code scanning mobile apps available for smartphones. The mighty QR code can be found on everything from a can of peas at your local supermarket to an ad found in an in flight magazine on your way to the exotic vacation of a lifetime, and while they are designed to be quick and easy to use, your experience partly depends on your having selected the right scanner app. Regardless of whether you have an iPhone, and Android based smartphone, a BlackBerry,…

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QR codes were scanned by droves of holiday shoppers

Scanlife QR codes

During the Christmas shopping season, consumers scanned over 10 million quick response codes. The latest report issued by Scanbuy has revealed that there has been a considerable 33 percent increase in barcode scans, including QR codes, UPCs, and even NFC tags, throughout the holiday season by users of mobile devices. This shows that when compared to 2012, the use of these quick response codes has experienced growth. Leading provider of mobile engagement solutions, Scanbuy, Inc., recent released its trend report for the holiday season, revealing that it had processed almost…

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The misunderstood power of QR codes

QR Codes mobile payments

QR codes can be a powerful marketing tool When it comes to marketing, QR codes sometimes receive a great deal of criticism. The tech-savvy have been slow to warm to QR codes because of their simplistic nature and relatively low flexibility when compared to other technologies, like NFC and augmented reality. Consumers often consider the codes to be garish and unappealing as well, and others simply do not know what the codes are for and avoid them. The criticism that QR codes attract has not dissuaded marketers from making use…

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QR codes data from ScanLife shows 50 percent scanning increase

Scanlife qr codes

Between Black Friday last year and this year, there has been a massive rise in barcode scans. ScanLife, a mobile engagement platforms leader, has now released its report that reveals its data from the scanning of QR codes and other mobile barcodes on Black Friday 2012. According to the company, there were approximately 270,000 scans performed on that one day. Black Friday is the most busy day of the year for traffic through mobile barcodes such as QR codes. Beyond the ongoing adoption of these black and white squares among…

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QR codes data from ScanLife shows scanners have high engagement motivation

ScanLife Application QR codes

Research has shown that those who use the barcodes are highly interested to learn more. The findings of a study performed by ScanLife about people who scan QR codes has revealed that these consumers are very interested in learning more about products and services, which makes them a very appealing target to marketers. This could offer an important new way to generate conversions as well as loyal customers. The research conducted by ScanLife involved the study of the use of 200 QR codes which had been scanned thousands of times…

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QR codes used for fundraising campaigns for public schools

Sonic uses QR codes to help raise awareness

Sonic has entered into a partnership for the fourth consecutive year to help boost donations. A partnership between Sonic Drive-In and DonorsChoose.org has been continued for the fourth year in a row, and this year it will be using QR codes to launch its new Limeades for Learning campaign, in the hopes of raising over $500,000 to be donated to classrooms in public schools across the United States. This year, ScanLife will also be joining in the effort to boost the mobile component. This new element will allow the campaign…

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ScanLife to show the effectiveness of QR codes in marketing

QR Codes Scanning Statistics

QR codes have become a valuable tool in the world of mobile marketing Mobile marketing has become an intimate part of nearly every industry of business in the world. Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods…

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Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes

Mobile Shopping Trends

World mobile barcode system leader and ScanLife creator, Scanbuy Inc., has announced a partnership with Triad Retail Media – a leader in the marketplace for the creation, management and operation of digital media programs for retailers – in order to provide the retail clients of the latter company with the mobile QR code services of Scanlife. Retailers are now finding that it’s impossible to ignore the number of consumers who are now carrying mobile phones and that the QR code scanning activity skyrocketed in 2011. Therefore, they are starting to…

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Research from Scanbuy shows American marketers increasing awareness and adoption rates for QR codes

QR Codes shopping for men

Scanbuy, Inc., the company that developed the mobile barcode platform called ScanLife, has released the findings from their quantitative research that demonstrated the sizeable adoption rate and awareness of QR codes and other two dimensional barcodes among American marketers throughout a broad spectrum of industries. Respondents included over 100 marketers that represented businesses both large and small from industries ranging from retail to healthcare, and entertainment. It indicated that half of all key decision makers have already implemented QR codes as an element of their marketing strategies, and that an…

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Scanbuy report shows the growth of QR codes throughout 2011

QR Code Statistics

Scanbuy, a leading 2D mobile marketing company, has released the latest results on the performance of several QR code campaigns that have formed over the past year. The report, called ScanLife Q3 2011 Trend Report, details how well QR code campaigns have fared and in what fields they have seen the most success. According to the report, the popularity of the codes amongst consumers and businesses has skyrocketed this year due to growing awareness of the codes and more effective marketing strategies. The report shows that in the third quarter…

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