QR Code Press

QR codes data from ScanLife shows scanners have high engagement motivation

11/14/201211/14/2012 L. Green

Research has shown that those who use the barcodes are highly interested to learn more. The findings of a study performed by ScanLife about people who scan QR codes has revealed that these consumers are very interested in learning more about products and services, which makes them a very appealing target to marketers. This could offer an important new way to generate conversions as well as loyal customers. The research conducted by ScanLife involved the study of the use of 200 QR codes which had been scanned thousands of times…

QR codes used for fundraising campaigns for public schools

10/16/201210/16/2012 Stephanie Beck

Sonic uses QR codes to help raise awareness

Sonic has entered into a partnership for the fourth consecutive year to help boost donations. A partnership between Sonic Drive-In and DonorsChoose.org has been continued for the fourth year in a row, and this year it will be using QR codes to launch its new Limeades for Learning campaign, in the hopes of raising over $500,000 to be donated to classrooms in public schools across the United States. This year, ScanLife will also be joining in the effort to boost the mobile component. This new element will allow the campaign…

ScanLife to show the effectiveness of QR codes in marketing

05/18/2012 Stephen Vagus

QR codes have become a valuable tool in the world of mobile marketing Mobile marketing has become an intimate part of nearly every industry of business in the world. Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods…

Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes

03/24/201203/23/2012 Jennifer Goula

World mobile barcode system leader and ScanLife creator, Scanbuy Inc., has announced a partnership with Triad Retail Media – a leader in the marketplace for the creation, management and operation of digital media programs for retailers – in order to provide the retail clients of the latter company with the mobile QR code services of Scanlife. Retailers are now finding that it’s impossible to ignore the number of consumers who are now carrying mobile phones and that the QR code scanning activity skyrocketed in 2011. Therefore, they are starting to…

Research from Scanbuy shows American marketers increasing awareness and adoption rates for QR codes

02/02/2012 Julie Campbell

Scanbuy, Inc., the company that developed the mobile barcode platform called ScanLife, has released the findings from their quantitative research that demonstrated the sizeable adoption rate and awareness of QR codes and other two dimensional barcodes among American marketers throughout a broad spectrum of industries. Respondents included over 100 marketers that represented businesses both large and small from industries ranging from retail to healthcare, and entertainment. It indicated that half of all key decision makers have already implemented QR codes as an element of their marketing strategies, and that an…