QR Code Press

Starbucks to use QR code marketing strategy to boost business

11/01/201111/01/2011 Julie Campbell

Starbucks has announced its partnership with Scanbuy; an alliance that has been formed in the hopes of moving forward with a mobile campaign initiative that will make the coffee company an important player in the mobile universe. Vice president of marketing, David Javitch, of the New York-based Scanbuy said that Starbucks is utilizing a print that is more like conventional media and outdoor marketing in order to “drive downloads of their mobile app, and the QR Code is a great way for smartphone users to get it in one click.”…

Opportunity in the Middle East for QR Code Growth

05/09/2011 Stephen Vagus

Scanbuy, a leading provider in barcode solutions for businesses all over the world, has announced that they will be launching a new QR code system that will cater to the Middle East. Working under the company’s subsidiary, SCANMARK, the system will bring mobile marketing to a region that is ripe for the opportunity. This will not be the first time QR codes have appeared in the Middle East, but the effort to establish a dedicated marketing platform is certainly the most innovative effort yet regarding mobile marketing. A large number…