Starbucks has announced its partnership with Scanbuy; an alliance that has been formed in the hopes of moving forward with a mobile campaign initiative that will make the coffee company an important player in the mobile universe.
Vice president of marketing, David Javitch, of the New York-based Scanbuy said that Starbucks is utilizing a print that is more like conventional media and outdoor marketing in order to “drive downloads of their mobile app, and the QR Code is a great way for smartphone users to get it in one click.”
The Starbucks company was first founded in 1971 and is both a global roaster and a specialty coffee retailer of Arabica beans. Scanbuy will be providing it with the software and mobile bar code products for their latest mobile marketing campaign. It will be achieving this goal through its ScanLife service, which allows a smartphone user to turn his or her camera feature into a connection between the physical world and the digital one.
With this service, Starbucks has added QR codes to its various physical locations across the country. Other places that feature Starbucks QR codes include newspapers, outdoor ads in large American cities, and in popular magazines such as People.
When a smartphone user scans one of the Starbucks 2D bar codes, he or she is automatically directed to one of the café’s mobile landing pages, where a video about the Caffe Verona blend is presented. Furthermore, the user is provided with a tool that will help them to find the nearest Starbucks location, and they can learn more about the other products offered by the company and how to pair them with the right foods.
